If the past 18 months is any indication, the nature of the workplace is changing. And while Box and Zoom already have integrations together, it makes sense for them to continue to work more closely.
Their newest collaboration is the Box app for Zoom, a new type of in-product integration that allows users to bring apps into a Zoom meeting to provide the full Box experience.
While in Zoom, users can securely and directly access Box to browse, preview and share files from Zoom — even if they are not taking part in an active meeting. This new feature follows a Zoom integration Box launched last year with its “Recommended Apps” section that enables access to Zoom from Box so that workflows aren’t disrupted.
The companies’ chief product officers, Diego Dugatkin with Box and Oded Gal with Zoom, discussed with TechCrunch why seamless partnerships like these are a solution for the changing workplace.
With digitization happening everywhere, an integration of “best-in-breed” products for collaboration is essential, Dugatkin said. Not only that, people don’t want to be moving from app to app, instead wanting to stay in one environment.
“It’s access to content while never having to leave the Zoom platform,” he added.
It’s also access to content and contacts in different situations. When everyone was in an office, meeting at a moment’s notice internally was not a challenge. Now, more people are understanding the value of flexibility, and both Gal and Dugatkin expect that spending some time at home and some time in the office will not change anytime soon.
As a result, across the spectrum of a company, there is an increasing need for allowing and even empowering people to work from anywhere, Dugatkin said. That then leads to a conversation about sharing documents in a secure way for companies, which this collaboration enables.
The new Box and Zoom integration enables meeting in a hybrid workplace: chat, video, audio, computers or mobile devices, and also being able to access content from all of those methods, Gal said.
“Companies need to be dynamic as people make the decision of how they want to work,” he added. “The digital world is providing that flexibility.”
This long-term partnership is just scratching the surface of the continuous improvement the companies have planned, Dugatkin said.
Dugatkin and Gal expect to continue offering seamless integration before, during and after meetings: utilizing Box’s cloud storage, while also offering the ability for offline communication between people so that they can keep the workflow going.
“As Diego said about digitization, we are seeing continuous collaboration enhanced with the communication aspect of meetings day in and day out,” Gal added. “Being able to connect between asynchronous and synchronous with Zoom is addressing the future of work and how it is shaping where we go in the future.”
Zoom has agreed to pay $85 million to settle a lawsuit that accused the video conferencing giant of violating users’ privacy by sharing their data with third parties without permission and enabling “Zoombombing” incidents.
Zoombombing, a term coined by TechCrunch last year as its usage exploded because of the pandemic, describes unapproved attendees entering and disrupting Zoom calls by sharing offensive imagery, using backgrounds to spread hateful messages, or spouting slurs and profanities.
The lawsuit, filed in March 2020 in the U.S. District Court in the Northern District of California, also accused the firm of sharing personal user data with third parties, including Facebook, Google and LinkedIn.
In addition to agreeing to an $85 million settlement, which could see customers receive a refund of either 15% of their subscription of $25 if the lawsuit achieves class-action status, Zoom has said it will take additional steps to prevent intruders from gatecrashing meetings. This will include alerting users when meeting hosts or other participants use third-party apps in meetings and offering specialized training to employees on privacy and data handling.
“The privacy and security of our users are top priorities for Zoom, and we take seriously the trust our users place in us,” Zoom said in a statement. “We are proud of the advancements we have made to our platform, and look forward to continuing to innovate with privacy and security at the forefront.”
The settlement requires approval from US District Judge Lucy Koh in San Jose, California, to be finalized.
Late last year, Amazon launched support for two-way calling that worked with its Fire TV Cube devices. The feature allowed consumers to make and receive calls from their connected TV to any other Alexa device with a screen. Today, the company is expanding this system to enable support for two-way calling with Zoom.
Starting today, Fire TV Cube owners (2nd gen.) will be able to join Zoom work meetings or virtual hangouts via their Fire TV Cube.
To take advantage of the new feature, you’ll need Amazon’s Fire TV Cube, its hands-free streaming device and smart speaker that has Alexa built in, as well as a webcam that supports USB Video Class (UVC) with at least 720p resolution and 30fps. But for a better experience, Amazon recommends a webcam with 1080p resolution and a 60-90 degree field of view from 6 to 10 feet away from the TV. It doesn’t recommend 4K webcams, however.
Amazon suggests webcams like the Logitech C920, C922x, C310, or the Wansview 101JD, for example.
You’ll then connect your webcam to your Fire TV Cube using a Micro USB to USB adapter.
For best results, you’ll want to attach the webcam above the TV screen, Amazon notes.
Once everything is set up and connected, you’ll need to download and install the Zoom app from the Fire TV Appstore. When joining meetings, you can either sign in as a guest or use an existing Zoom account, per the on-screen instructions.
Thanks to the Alexa integration, you can join your meetings hands-free, if you prefer, by way of a voice command like “Alexa, join my Zoom meeting.” Alexa will respond by prompting you for the meeting ID and passcode. Alternately, you can choose to use the remote control to enter in this information.
An optional feature also lets you sync your calendar to Alexa to allow the smart assistant to remind you about the upcoming meetings it finds on your calendar. If you go this route, Alexa will suggest the meeting to join and you’ll just have to say “yes” to be automatically dialed in.
Amazon first announced it was bringing video calling support to its Fire TV platform last fall — a significant update in the new era of remote work and schooling, driven by the pandemic. However, it’s not the only option on the market. Google also last year brought group video calls to its Hub Max devices, and later added support for Zoom calls. Meanwhile Facebook Portal devices have offered video calling of a more personal nature, and last year updated to support Zoom, too.
In other words, Amazon is playing a bit of catch-up here. And its solution is a little more unwieldy as it requires consumers to buy their own webcam, while something like Portal TV offers a TV with a smart camera included.
To use the new feature, you’ll need the latest Fire TV Cube software update to get started, Amazon notes.
Zoom, a well-known video conferencing company, will buy Five9, a company that sells software allowing users to reach customers across platforms and record notes on their interactions. As TechCrunch noted this morning, the deal is merely “Zoom’s latest attempt to expand its offerings,” having “added several office collaboration products, a cloud phone system, and an all-in-one home communications appliance” to its larger software stack in recent quarters. Both companies are publicly traded.
But the Five9 deal is in a different league than its previous purchases. Indeed, the $14.7 billion transaction represents a material percentage of Zoom’s own value. That tells us that the company is not simply making a purchase in Five9, but is instead making a large bet that the combination of its business and that of the smaller company will prove rather accretive.
Zoom is worth $101.8 billion as of the time of writing, with the company’s shares slipping just over 4% today; the stock market is largely off this morning, making Zoom’s share price movements less indicative of investor reaction to the deal that we might think. Still, it doesn’t appear that the street is excessively thrilled by news of Zoom’s purchase.
That perspective may be reasonable, given that the Five9 transaction is worth nearly 15% of Zoom’s total market cap; the company is betting a little less than a sixth of its value on a single wager.
Not that Five9 doesn’t bring a lot to the table. In its most recent quarter, Five9 posted $138 million in total revenue, growth of 45% on a year-over-year basis.
Still, as Zoom reported in an investor deck concerning the transaction, the smaller company’s growth rate pales compared to its own:
Image Credits: Zoom investor deck
This is where the deal gets interesting. Note that Five9’s revenue growth rate is a fraction of Zoom’s. The larger company, then, is buying a piece of revenue that is growing slower than its core business. That’s a bit of a flip from many transactions that we see, in which the smaller company being acquired is growing faster than the acquiring entity’s own operations.
Why would Zoom buy slower growth for so very much money? One thing to consider is that Five9’s most recent quarterly growth rate is quicker than the growth rate that it posted over the last 12 months. That implies that Five9 has room to accelerate growth compared to its historical pace, bringing its total pace of top-line expansion closer to what Zoom itself manages.