Apple said on Monday that it paid developers $60 billion in 2021, a total of $260 billion since the App Store launched in 2008. This is a figure that suggests App Store sales continue to grow rapidly.
By comparison, Apple said it had paid developers a total of $155 billion in 2019 since the App Store launched in 2008.
And at the end of 2020, it said it had paid $200 billion, an increase of $ 45billion. Monday's figures show a jump of $60 billion.
The statistic came as part of a larger announcement from Apple intended to show momentum for its services business, which is an important signal for investors and analysts, who love to see Apple making money not just by selling hardware, but also selling services and applications to its customers, such as application downloads.
Apple payments to developers accounts for between 70% and 85% of Apple's gross total from its App Store, which absorbs between 15% and 30% of sales from digital purchases made in apps.
In the past, it was possible to roughly estimate total Apple App Store revenue by assuming developer payouts were 30% of total Apple App Store sales. But, over the past year, the company has changed its pricing structure several times in response to regulators and legal challenges.
Notably, in 2021, Apple introduced the Small Business program, which reduced commissions to 15% for developers earning less than $1 million per year. It is estimated that up to 98% of App Store developers fall into this category, but this is only a small fraction of total sales. Apple also introduced a news apps program that would cut rates to 15% if they provided content to Apple News in August.
For all developers, even Apple is only asking for 15% of the second year subscription, instead of 30%.
|The Apple logo is displayed at an event at the company's headquarters in Cupertino, California, U.S. September 10, 2019. REUTERS/Stephen Lam|
Apple could use its now common spring event to update its cheaper smartphone. Bloomberg's Mark Gurman said in his latest newsletter that Apple is expected to showcase a third-generation iPhone SE this spring through a virtual presentation that "likely" will take place in March or April. Echoing past rumors, Gurman understood that the new SE would still stick to the iPhone 8-era design, but would add 5G and a new processor, possibly the A15 from the iPhone 13, when Apple's history of using the chip peaked of last year
. No other changes were mentioned. It wouldn't be surprising if Apple increased the storage to 128GB or upgraded the camera sensors (again carried over from the iPhone 8), but that's not guaranteed given Apple's low-cost approach to the iPhone SE. A larger battery may be required to compensate for the typically higher power consumption of 5G.
If the leak is true, the new iPhone SE would be disappointing to those who want a modern design that covers almost the entire screen. It would still have a relatively small screen, thick bezels, and a button-based fingerprint reader. However, as we just mentioned, price is everything to the SE. The model's current price of $ 399 is helping Apple reach some customers who otherwise wouldn't justify an iPhone. The company may not want to do anything that could result in a small price increase, if only to maximize the SE's potential audience.
The Apple Park campus stands in this aerial photograph taken above Cupertino in October 2019.Sam Hall/Bloomberg via Getty Images
Jeff Wilcox, Apple Silicon Leader and T2 security processor developer, left Apple to join Intel and oversee the architecture of all Intel System-ona-Chip (SoC) designs.
As Apple heads to the end of its self-imposed two-year transition from Intel to its own Apple Silicon, the company lost the head of his M1 development team.
Jeff Wilcox originally joined Apple from Intel in 2013 and is now returning to the company while working on new processors. "After eight great years, I decided to leave Apple and look for another opportunity," wrote Wilcox on his LinkedIn page. "It's been an incredible journey and I couldn't be more proud of all that we did during my time that culminates in the move from Apple Silicon to the M1, M1 Pro and M1 Max systems and SOCs.
I will miss all my colleagues and friends at Apple very much. "I am pleased to announce that I have a "Engineering Group CTO, Client SoC Architecture at Intel Corporation," he said. Big things are still to come!
Wilcox returned to Intel in early January 2022.It's not yet known who Apple intends to replace him with as Director, Mac System Architecture.
Nor is it known whether Apple tried to keep Wilcox. Separately, Apple has recently been offering $180,000 bonuses to engineers to prevent them leaving.
Rumor has it that the company is set to announce some new Macs. Over the past year, Apple has updated its entry-level computers with new custom-designed M1 chips. And now, the company could bring its own chips to higher-end computers, such as a 14-inch and 16-inch MacBook Pro, a new Mac Mini and a 27-inch iMac.
Apple could use this opportunity to redesign its laptops from the ground up with new display technologies, a new array of ports and a new form factor in general. But that’s not all. Apple has also been working on an updated version of its entry-level AirPods.
You can watch the livestream directly on this page, as Apple is streaming its conference on YouTube.
If you have an Apple TV, you can open the TV app and look for the ‘Apple Special Event’ section. It lets you stream today’s event and rewatch old ones.
And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you livestream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Mozilla Firefox, Microsoft Edge and Google Chrome.
Source: Tech crunch
Janneke Parrish, an Austin-based employee who worked on Apple Maps, is a leader of #AppleToo.
An Apple program manager who posted anonymous stories of discrimination against employees at the tech giant has reportedly been canned.
Janneke Parrish, an Austin-based employee who worked at Apple Maps, runs #AppleToo, an online story-sharing group. of alleged "racism, sexism, inequality, discrimination, intimidation, repression, coercion, abuse, unjust punishment, and unlimited privilege" faced by Apple employees.
According to The Verge, she was fired last week for deleting files - including the Google Drive, Robinhood, and Pokemon Go apps - from her work device during a company investigation.
In a tweet, Parrish, 30, hinted that she was fired in retaliation for her work with #AppleToo. the right thing, "he said. But we're doing the right thing because it's the right thing. # AppleToo is about asking Apple to do better to end systemic discrimination, abuse, and pay inequality.