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With an eye for what’s next, longtime operator and VC Josh Elman gets pulled into Apple

By Connie Loizos

Josh Elman is moving over to Apple, he announced on Twitter today, saying he will be focused on the company’s App Store and helping “customers discover the best apps for them.”

Asked for more details about his new role, Elman referred us to Apple, which confirmed his employment but declined to offer more, including about his new title. (This is typical operating procedure for the tech giant.)

Certainly, Elman has plenty of experience with fast-growing technologies and popular apps in particular.  One of his first jobs out of Stanford was with RealNetworks, a bubble-era internet streaming company that went public in 1997, three years after it was funded. (It remains publicly traded, though its market cap is just $60 million these days.)

After RealNetworks, it was on to LinkedIn, which Elman joined in 2004 as a senior product manager when the company was just two years old.  From there, Elman worked in product management at the custom apparel and accessories company Zazzle, then at Facebook, then Twitter.

Perhaps unsurprisingly, the venture firm Greylock brought Elman into the fold in 2011 as a principal, and by 2013, he was a general partner, investing in social networking deals throughout like (Bytedance acquired the company and turned it into TikTok); Nextdoor (which is reportedly eyeing ways to go public); Houseparty (acquired last year by Epic Games, which is now suing Apple); and Discord (which is sewing up a private funding deal at a valuation of roughly $7 billion).

Somewhat unexpectedly, in 2018, Elman left his full-time role with Greylock to join a company notably not in the firm’s its portfolio, the stock-trading platform Robinhood. As interesting, though he took on the role of VP of product at the popular and fast-growing startup, he didn’t cut ties with Greylock entirely, taking on the title of venture partner and remaining on as a board member to his companies.

Asked about the move, Elman told TC at the time that he had “started talking with a few of my partners about how I want to spend the next decade of my professional life. What gets me the most energized is when I can dig in on product with a hyper-growth company.”

Ultimately, the role didn’t last long, with Elman leaving last November after less than two years on the job. Now Elman — who said he’s stepping away from some of his Greylock-related board seats —  has a new chance to do what he loves most that from one of the most powerful perches in the world, the App Store.

“I’m really excited to get to build ways to help over a billion customers and millions of developers connect,” he tweeted earlier. He added in the same thread: “I recently found my college resume. My career objective was ‘To create great technology that changes people’s lives’. Still at it :)”

Jam raises $3.5 million to Figma-tize product collaboration

By Lucas Matney

The web of collaboration apps invading remote work toolkits have led to plenty of messy workflows for teams that communicate in a language of desktop screenshots and DMs. Tracing a suggestion or flagging a bug in a company’s website forces engineers or designers to make sense of the mess themselves.  While task management software has given teams a funnel for the clutter, the folks at Jam question why this functionality isn’t just built straight into the product.

Jam co-founders Dani Grant and Mohd Irtefa tell TechCrunch they’ve closed on $3.5 million in seed funding and are ready to launch a public beta of their collaboration platform which builds chat, comments and task management directly onto a website, allowing developers and designers to track issues and make suggestions quickly and simply

The seed round was led by Union Square Ventures, where co-founder Dani Grant previously worked as an analyst. Version One Ventures, BoxGroup and Village Global also participated alongside some noteworthy angels including GitHub CTO Jason Warner, Cloudflare CEO Matthew Prince, Gumroad CEO Sahil Lavingia, and former Robinhood VP Josh Elman.

Like most modern productivity suites, Jam is heavy on integrations so users aren’t forced to upend their toolkits just to add one more product into the mix. The platform supports Slack, Jira, GitHub, Asana, Loom and Figma, with a few more in the immediate pipeline. Data syncs from one platform to the other bidirectionally so information is always fresh, Grant says. It’s all built into a tidy sidebar.

Grant and Irtefa met as product managers at Cloudflare, where they started brainstorming better ways to communicate feedback in a way that felt like “leaving digital sticky notes all over a product,” Grant says. That thinking ultimately pushed the duo to leave their jobs this past May and start building Jam.

The startup, like so many conceived during this period, has a remote founding story. Grant and Irtefa have only spent four days together in-person since the company was started, they raised their seed round remotely and most of the employees have never met each other in-person.

The remote team hopes their software can help other remote teams declutter their workflows and focus on what they’re building.

“On a product team, the product is the first tab everyone opens and closes,” Grant says. “So we’re on top of your product instead of on some other platform”

Jam’s interface

VC Josh Kopelman isn’t so sure about SPACs, but he thinks so-called rolling funds could prove powerful

By Connie Loizos

Yesterday, we had a chance to catch up with Josh Kopelman, cofounder of the now 16-year-old early-stage venture firm First Round to talk about a wide variety of issues. As part of that conversation — which we’ll run in its entirety in podcast form later this week — we naturally asked Kopelman about some of the big changes afoot in the venture industry right now, including the special purpose acquisition vehicles (SPACs) that are being raised left and right, the rolling fund concept that is gaining traction and how First Round is thinking about diversity.

We’ll be covering all of these issues next week at our Disrupt show with a wide variety of top VCs (you don’t want to miss these talks).

Knowing that Kopelman is also well-regarded by founders, we thought you might be interested to learn what he thinks about some of these newer developments, too. Our chat has been edited lightly for length and clarity.

TC: Your own industry has obviously changed quite a bit since you founded First Round. There are now hundreds of firms that are going after early-stage deals. How have your results been impacted by what’s been happening in the market? Are you still getting the same return on investment that you did in the past?

If you’re talking about changes in the last five years, no one’s results are in, so for me to talk about unrealized markups over the last five years, sure, they look fine. But I’ve been in this business long enough to realize that there’s a big difference between realized and unrealized [gains]. But in general, if you look at the intermediate metrics, companies where we lead their first round have twice as high a chance of raising their next round than the industry average. So we’re still seeing promising signs, but we recognize that what was a contrarian idea 15 years ago — institutional seed — is now a very consensus idea.

TC: Results take time in part because  companies have obviously waited longer and longer to go public over the last decade or so. Do you think that the IPO process is broken? We’re seeing a lot of people saying we need new vehicles to get startups across the threshold.

I’m not sure I’d argue that it’s broken. I think you’re seeing far more companies exit, and we’ve seen a real acceleration in both the number of exits and the size of those exits, which is a promising thing.

I do think there is a benefit to the transparency that a public market shines on a company, because it’s how you truly lock in a value. We’ve all seen companies that have real garnered valuation x in the private markets, only to find that it wasn’t a true representation of the company’s ultimate value when it was fully transparent in the public markets.

Now with SPACs, that’s a whole new element that’s coming in.

TC: What do you think of them?

On the one hand, just for fun, I made sure that we owned in case we ever wanted to launch our SPAC. [Laughs.] But it’s hard to know the true benefit of a SPAC. And I think that now that we’ve begun to see a market shift toward allowing direct listings with a fundraising component, you might see that as a far more viable and frequent fundraising or a liquidity device.

TC: What do you think the advantages are of direct listings versus SPACs?

I think direct ratings are more economical. You aren’t allocating a heavy portion of the cap table towards a promote. [Editor’s note: SPAC sponsors acquire founder shares for nominal consideration that typically ends up with them owning 20% of the outstanding common stock.] They’re not warrants that are performance based. It’s very clear that what you’re really doing is just finding the right market-clearing price for the company.

As I’ve watched the last few years develop, I sort of thought of myself in camp Gurley [meaning as a proponent of direct listings].

TC: When you have portfolio companies that are maybe asked if they might be interested in using a SPAC to go public…

That’s happening.

TC: So what do you say? How do you advise them?

It would be foolish to have a conversation about one absent the alternatives, right? You should be sitting down and having the conversation of, ‘Alright, what are you solving for? Is it liquidity? Is it a capital raise? Is it public currency? Is it to be able to offer your earliest employees the liquidity and cash to benefit from the time they’ve put in?’ You have to look at all the options. I don’t think it would ever make sense to look at a SPAC without looking at the options. I also think if you’re contemplating a direct listing, you should look at the benefits or drawbacks of a SPAC as well.

TC: What do you think of these rolling funds that allow managers to share deal flow with fund investors on a quarterly subscription basis?

I think it’s very creative. I’ve personally participated as a limited partner in some of them. When I started First Round with Howard Morgan back in 2004, neither of us were sure [about how long we’d do this]. We had three questions when we started. Number one was ‘would I enjoy being a VC rather than an entrepreneur?’ Question number two was ‘could I overcome my geographic handicap?’ because at the time I was living in Philadelphia, and most of the companies that we were funding were on the West Coast. And question number three was ‘am I any good at [VC]?]’ So I had a really hard time raising a traditional fund vehicle. I didn’t have a hard time in the capital markets. I had a hard time signing up to make a 10-year commitment to [the job].

FRC I is really a bunch of one-year funds. We raised funds for a one-year period of time where we said, ‘All right, like, we’ll invest in 2005 and see how we like it, and if we like it, we’ll raise another fund in 2006. And then we’ll do it in 2007.’ And after about three years, I got enough confidence on my answers to those three questions that I felt comfortable signing up to a 10-year tour of duty. So I think that anything that enables people who might want to explore a career in investing, and to be able to pursue it and to explore it without having to sign a 10-year commitment, is a really powerful thing.

TC: You mention Howard Morgan, who has since moved on to a chairman role at the investment firm B Capital. A lot of VCs are moving on from active investing roles. How are you thinking about success at First Round? Is this a brand that you feel strongly should exist 20 years from now? The industry seems to be evolving in a way where the emphasis is on individual players versus the shingle above the door.

Personally, I’m not going anywhere anytime soon. I enjoy what I’m doing. I think we have a very strong team in terms of the future. We are actively looking for a new partner right now. I think that in a world where capital is increasingly available, what differentiates more than anything is the brand.

When First Round was first getting started, there were so few seed funds that it was like walking into a Footlocker and seeing just three sneakers on the shelf. A founder could try on all three and kind of see which fit, then pick. But today, when you walk into that shoe store and you see 1,000 shoes on the shelf, it’s really hard to know where to go first. And we believe that the brands that have proven their ability to create winners before really matter. Just like Nike is defined by the entrepreneurs who have benefited from its product, I think brand actually matters more now than ever before.

TC: You’re hiring a new partner. Obviously, diversity has been a big issue for VCs and entrepreneurs in the startup world. What are you doing to encourage diversity, not only within your fund, but also within your portfolio companies?

We took the step of actually posting a public job description for it, and a call for applications [because] all too often partner recruiting gets done inside of proprietary networks. We’re guilty of doing that. If you look at my three other investing partners, Bill or Haley or Todd, the one thing all three have in common is that previously, they were all founders of a First Round company.

So rather than just fishing within our own community, we’re trying to go beyond that and are running an active process of trying very hard to make it a fair and open process. We were very influenced by a blog post by Brian Dixon at Kapor Capital, where he said if you don’t publicize the jobs that are available at your venture firm, then you’re intentionally being exclusionary. People can’t get a job that they don’t know exists.

We agree with him, so we’re focusing on trying to find new sources of prospective partner talent. We have a number of initiatives throughout our firm, [including] a pledge we recently signed to make sure that every term sheet we put out preserves allocation for funders of color or underrepresented funders. So not only are we thinking about diversity inside our firm, or inside of a company, but we’re also thinking about diversity on the cap table.

We’ve [also] been running a number of training programs, and we have a pretty strong process with new investments to help them focus on building diverse talent pipelines as they hire, because one of the things we’ve seen is that if you don’t focus on building a diverse team in your first 10 hires, it gets much harder to expand because people tend to hire from within networks. If you start off lacking diversity, it just gets harder later.

TC: Many questions have been raised about the culture of Silicon Valley in recent years, but it feels like there are suddenly more clashes between investors and the journalists who cover tech, too. Do you have any thoughts about why?

I wouldn’t say that I have any particularly profound thoughts. I think that what we’re seeing is that whereas tech used to be a separate ecosystem, tech is now part of everything. You no longer have sort of healthcare tech. It’s just like healthcare. You’d no longer have consumer or social tech, it’s just part of the fabric of the world.

So I think, rightly so, you’re seeing journalists who were maybe previously sort of tied up in the ecosystem now have to a cast a more skeptical eye on what’s happening in tech. I think it’s just part of the maturation process. And I think the more that tech grows to represent all industries. I think you’re going to see all journalists covering tech.