The rise of distributed teams in response to the coronavirus has led to more video-conferencing meetings for all of us. As offices remain closed, distributed work is forcing companies to figure out a better way than Zoom or Google Hangouts to meet with employees across time zones and teams.
Rewatch wants to make meetings more efficient, and maybe even shorter. Co-founded by Connor Sears and Scott Goldman, Rewatch creates and organizes private video channels for companies to store meetings so employees can sift through them on their own time.
And at its core, Rewatch is a counterintuitive play: The startup thinks it can combat ‘Zoom fatigue’ by giving employees more ways to watch video-conferencing calls.
The product works like this: companies can record their meetings, over Google Hangouts or Zoom, and then Rewatch archives the meetings into a database. Using tags and notes, the videos become more searchable and easier to find. For example, you can tag a co-worker in a meeting they got an unexpected shout out in. Or you can search for the last time a manager brought up the project you’re working on.
The video libraries, which the company describes as “mini-YouTube channels,” also include transcriptions of all meetings. Rewatch is turning synchronous meetings into asynchronous bulletins and documents.
“In the past, the only way to scale a meeting was just to have a longer meeting, or more meetings,” Sears said.
If Rewatch works, the founders hope to see meetings shift from squares of muted floating heads to interactive across various teams and timezones with text and annotations.
Sears first had the idea for Rewatch when he was an employee at GitHub, a space for developers. GitHub, which is fully distributed, created an internal YouTube channel to enable employees across time zones to work with one another. Now, the two co-founders are trying to take one of GitHub’s internally loved features and bring them, and more, to the mainstream.
So far, the startup has been able to land a number of customers, including Github, although it wouldn’t disclose total numbers. When it launches, the company will charge a subscription fee, but Sears and Goldman have not disclosed the pricing yet.
One of Rewatch’s competitors is Google Drive, which has lagged in creativity around storing and structuring video content. The startup competes with the tool by adding more search-friendly features for video like live transcriptions. Other competitors include Berlin-based Acapela, which is working on asynchronous meetings, and Storyboard, a podcast company that helps directors publish on-demand audio content to their stakeholders. Both companies have recently raised millions of dollars.
While innovation around how meetings are held certainly feels important, Rewatch and others are betting that employees will turn to these content repositories on a semi-often basis and engage with them in a meaningful way. But how many of us watch the standup we missed while on vacation? The business is contingent on that singular consumer habit.
This reality doesn’t mean innovation isn’t welcome. It just means that a huge shift in consumer habits needs to change in order for this startup, and many others, to be successful. And that too-early-to-know reality makes the fact that investors have put millions into the startup even more compelling.
Rewatch has convinced a number investors on its vision. The startup tells TechCrunch that it has raised a $2 million pre-seed round led by Semil Shah at Haystack with participation from Kent Goldman at Upside Partnership. Other investors include Gumroad CEO Sahil Lavingia, GitHub CTO Jason Warner, and SVP of Zendesk Jason Smeale.
When Zoom announced Zapps last month — the name has since been wisely changed to Zoom Apps — VC Twitter immediately began speculating that Zoom could make the leap from successful video conferencing service to becoming a launching pad for startup innovation. It certainly caught the attention of former TechCrunch writer and current investor at Signal Fire Josh Constine, who tweeted that “Zoom’s new ‘Zapps’ app platform will crush or king-make lots of startups.”
Zoom's new "Zapps" app platform will crush or king-make lots of startups. https://t.co/HYtxmaO91R
Dark day for virtual event ticketing apps, since Zoom is doing that itself
Big day for whiteboards & task managers, since it's leaving those to platform partners pic.twitter.com/KCYRDteDIi
— Josh Constine -SignalFire (@JoshConstine) October 14, 2020
As Zoom usage exploded during the pandemic and it became a key tool for business and education, the idea of using a video conferencing platform to build a set of adjacent tooling makes a lot of sense. While the pandemic will come to an end, we have learned enough about remote work that the need for tools like Zoom will remain long after we get the all-clear to return to schools and offices.
We are already seeing promising startups like Mmhmm, Docket and ClassEdu built with Zoom in mind, and these companies are garnering investor attention. In fact, some investors believe Zoom could be the next great startup ecosystem.
Salesforce paved the way for Zoom more than a decade ago when it opened up its platform to developers and later launched the AppExchange as a distribution channel. Both were revolutionary ideas at the time. Today we are seeing Zoom building on that.
Jim Scheinman, founding managing partner at Maven Ventures and an early Zoom investor (who is credited with naming the company) says he always saw the service as potentially a platform play. “I’ve been saying publicly, before anyone realized it, that Zoom is the next great open platform on which to build billion-dollar businesses,” Scheinman told me.
He says he talked with Zoom leadership about opening up the platform to external developers several years ago before the IPO. It wasn’t really a priority at that point, but COVID-19 pushed the idea to the forefront. “Post-IPO and COVID, with the massive growth of Zoom on both the enterprise and consumer side, it became very clear that an app marketplace is now a critical growth area for Zoom, which creates a huge opportunity for nascent startups to scale,” he said.
Jason Green, founder and managing director at Emergence Capital (another early investor in Zoom and Salesforce) agreed: “Zoom believes that adding capabilities to the core Zoom platform to make it more functional for specific use cases is an opportunity to build an ecosystem of partners similar to what Salesforce did with AppExchange in the past.”
Before a platform can succeed with developers, it requires a critical mass of users, a bar that Zoom has clearly passed. It also needs a set of developer tools to connect to the various services on the platform. Then the substantial user base acts as a ready market for the startup. Finally, it requires a way to distribute those creations in a marketplace.
Zoom has been working on the developer components and brought in industry veteran Ross Mayfield, who has been part of two collaboration startups in his career, to run the developer program. He says that the Zoom Apps development toolset has been designed with flexibility to allow developers to build applications the way that they want.
For starters, Zoom has created WebViews, a way to embed functionality into an application like Zoom. To build WebViews in Zoom, the company created a JS Kit, which in combination with existing Zoom APIs enables developers to build functionality inside the Zoom experience. “So we’re giving developers a lot of flexibility in what experience they create with WebViews plus using our very rich set of API’s that are part of the existing platform and creating some new API’s to create the experience,” he said.
The Federal Trade Commission has announced a settlement with Zoom, after it accused the video calling giant of engaging in “a series of deceptive and unfair practices that undermined the security of its users,” in part by claiming the encryption was stronger than it actually was.
Cast your mind back earlier this year at the height of the pandemic lockdown, which forced millions to work from home and rely on Zoom for work meetings and remote learning. At the time, Zoom claimed video calls were protected by “end-to-end” encryption, a way of scrambling calls that makes it near-impossible for anyone — even Zoom — to listen in.
But those claims were false.
“In reality, the FTC alleges, Zoom maintained the cryptographic keys that could allow Zoom to access the content of its customers’ meetings, and secured its Zoom Meetings, in part, with a lower level of encryption than promised,” said the FTC in a statement Monday. “Zoom’s misleading claims gave users a false sense of security, according to the FTC’s complaint, especially for those who used the company’s platform to discuss sensitive topics such as health and financial information.”
Zoom quickly admitted it was wrong, prompting the company to launch a 90-day turnaround effort, which included the rollout of end-to-end encryption to its users. That eventually months later in late October — but not without another backtrack after Zoom initially said free users could not use end-to-end encryption.
The FTC also alleged in its complaint that Zoom stored some meeting recordings unencrypted on its servers for up to two months, and compromised the security of its users by covertly installing a web server on its users’ computers in order for users to jump into meetings faster. This, the FTC said, “was unfair and violated the FTC Act.” Zoom pushed out an update which removed the web server, but Apple also intervened to remove the vulnerable component from its customers’ computers.
In its statement, the FTC said it has prohibited Zoom from misrepresenting its security and privacy practices going forward, and has agreed to start a vulnerability management program and implement stronger security across its internal network.
Zoom did not immediately respond to a request for comment.
Virtual meetings are a fundamental part of how we interact with each other these days, but even when (if!?) we find better ways to mitigate the effects of Covid-19, many think that they will be here to stay. That means there is an opportunity out there to improve how they work — because let’s face it, Zoom Fatigue is real and I for one am not super excited anymore to be a part of your Team.
mmhmm, the video presentation startup from former Evernote CEO Phil Libin with ambitions to change the conversation (literally and figuratively) about what we can do with the medium — its first efforts have included things like the ability to manipulate presentation material around your video in real time to mimic newscasts — is today announcing an acquisition as it continues to hone in on a wider launch of its product, currently in a closed beta.
It has acquired Memix, an outfit out of San Francisco that has built a series of filters you can apply to videos — either pre-recorded or streaming — to change the lighting, details in the background, or across the whole of the screen, and an app that works across various video platforms to apply those filters.
Like mmhmm, Memix is today focused on building tools that you use on existing video platforms — not building a video player itself. Memix today comes in the form of a virtual camera, accessible via Windows apps for Zoom, WebEx and Microsoft Teams; or web apps like Facebook Messenger, Houseparty and others that run on Chrome, Edge and Firefox.
Libin said in an interview that the plan will be to keep that virtual camera operating as is while it works on integrating the filters and Memix’s technology into mmhmm, while also laying the groundwork for building more on top of the platform.
Libin’s view is that while there are already a lot of video products and users in the market today, we are just at the start of it all, with technology and our expectations changing rapidly. We are shifting, he said, from wanting to reproduce existing experiences (like meetings) to creating completely new ones that might actually be better.
“There is a profound change in the world that we are just at the beginning of,” he said in an interview. “The main thing is that everything is hybrid. If you imagine all the experiences we can have, from in person to online, or recorded to live, up to now almost everything in life fit neatly into one of those quadrants. The boundaries were fixed. Now all these boundaries have melted away we can rebuild every experience to be natively hybrid. This is a monumental change.”
That is a concept that the Memix founders have not just been thinking about, but also building the software to make it a reality.
“There is a lot to do,” said Pol Jeremias-Vila, one of the co-founders. “One of our ideas was to try to provide people who do streaming professionally an alternative to the really complicated set-ups you currently use,” which can involve expensive cameras, lights, microphones, stands and more. “Can we bring that to a user just with a couple of clicks? What can be done to put the same kind of tech you get with all that hardware into the hands of a massive audience?”
Memix’s team of two — co-founders Inigo Quilez and Jeremias-Vila, Spaniards who met not in Spain but the Bay Area — are not coming on board full-time, but they will be helping with the transition and integration of the tech.
Libin said that he first became aware of Quilez from a YouTube video he’d posted on “The principles of painting with maths”, but that doesn’t give a lot away about the two co-founders. They are in reality graphic engineering whizzes, with Jeremias-Vila currently the lead graphics software engineer at Pixar, and Quilez until last year a product manager and lead engineer at Facebook, where he created, among other things, the Quill VR animation and production tool for Oculus.
Because working the kind of hours that people put in at tech companies wasn’t quite enough time to work on graphics applications, the pair started another effort called Beauty Pi (not to be confused with Beauty Pie), which has become a home for various collaborations between the two that had nothing to do with their day jobs. Memix had been bootstrapped by the pair as a project built out of that. And other efforts have included Shadertoy, a community and platform for creating Shaders (a computer program created to shade in 3D scenes).
That background of Memix points to an interesting opportunity in the world of video right now. In part because of all the focus (sorry not sorry!) on video right now as a medium because of our current pandemic circumstances, but also because of the advances in broadband, devices, apps and video technology, we’re seeing a huge proliferation of startups building interesting variations and improvements on the basic concept of video streaming.
Just in the area of videoconferencing alone, some of the hopefuls have included Headroom, which launched the other week with a really interesting AI-based approach to helping its users get more meaningful notes from meetings, and using computer vision to help presenters “read the room” better by detecting if people are getting bored, annoyed and more.
Vowel is also bringing a new set of tools not just to annotate meetings and their corresponding transcriptions in a better way, but to then be able to search across all your sessions to follow up items and dig into what people said over multiple events.
And Descript, which originally built a tool to edit audio tracks, earlier this week launched a video component, letting users edit visuals and what you say in those moving pictures, by cutting, pasting and rewriting a word-based document transcribing the sound from that video. All of these have obvious B2B angles, like mmhmm, and they are just the tip of the iceberg.
Indeed, the huge amount of IP out there is interesting in itself. Yet the jury is still out on where all of it would best live and thrive as the space continues to evolve, with more defined business models (and leading companies) only now emerging.
That presents an interesting opportunity not just for the biggies like Zoom, Google and Microsoft, but also players who are building entirely new platfroms from the ground up.
mmhmm is a notable company in that context. Not only does it have the reputation and inspiration of Libin behind it — a force powerful enough that even his foray into the ill-fated world of chatbots got headlines — but it’s also backed by the likes of Sequoia, which led a $21 million round earlier this month.
Libin said he doesn’t like to think of his startup as a consolidator, or the industry in a consolidation play, as that implies a degree of maturity in an area that he still feels is just getting started.
“We’re looking at this not so much consolidation, which to me means marketshare,” he said. “Our main criteria is that we wanted to work with teams that we are in love with.”
Productivity software has had a huge couple of years, yet for all of the great note-taking apps that have launched, consumers haven’t gotten a lot of quality options for Google Calendar replacements.
This week, Woven, a calendar startup founded by former Facebook CIO Tim Campos is shaking up the premium tier of their scheduling software, hoping that productivity-focused users will pay to further optimize the calendar experience just as they have paid up for subscription email services like Superhuman and note-taking apps like Notion.
There’s been a pretty huge influx of investor dollars into the productivity space which has shown a lot of promise in bottoms-up scaling inside enterprises by first aiming to sell their products to individuals. Woven has raised about $5 million to date with investments from Battery Ventures, Felicis Ventures and Tiny Capital, among others.
“Time is the most valuable asset that we have,” Campos told TechCrunch. “We think there’s a real opportunity to do much more with the calendar.”
Their new product will help determine just how much demand there is for a pro-tier calendar that aims to make life easier for professionals than Google Calendar or Outlook Calendar cares to. The new product, which is $20 per month ($10 during an early access period if you pay for a year), builds on the company’s free tier product giving users a handful of new features. There’s still quite a bit of functionality in the free tier still, which is sticking around, but the lack of multi-account support is one of the big limitations there.
Image credit: via Woven.
The core of Woven’s value is likely its Calendly-like scheduling links which allow single users to quickly show when they’re free, or give teams the ability to eliminate back-in-forth entirely when scheduling meetings by scanning everyone’s availability and suggesting times that are uniformly available. In this latest update, the startup has also launched a new feature called Open Invite which allows users to blast out links to join webinars that recipients can quickly register for.
One of Woven’s top features is probably Smart Templates which aims to learn from your habits and strip down the amount of time it takes to organize a meeting. Selecting the template can automatically set you up with a one-time Zoom link, ping participants for their availability with Woven’s scheduling links and take care of mundane details. Now, the titles automatically update depending on participants, location or company information as well. While plenty of productivity happens on the desktop, the startup is trying to push the envelope on mobile as well. They’ve added an iMessage integration to quickly allow people to share their availability and schedule meetings inside chat.
The product updates arrive soon after the announcement of the company’s Zoom “Zapp,” which shoves the app’s functionality inside Zoom and will likely be a bit sell to new users.