Environmental, social and governance (ESG) factors should be key considerations for CTOs and technology leaders scaling next generation companies from day one. Investors are increasingly prioritizing startups that focus on ESG, with the growth of sustainable investing skyrocketing.
What’s driving this shift in mentality across every industry? It’s simple: Consumers are no longer willing to support companies that don’t prioritize sustainability. According to a survey conducted by IBM, the COVID-19 pandemic has elevated consumers’ focus on sustainability and their willingness to pay out of their own pockets for a sustainable future. In tandem, federal action on climate change is increasing, with the U.S. rejoining the Paris Climate Agreement and a recent executive order on climate commitments.
Over the past few years, we have seen an uptick in organizations setting long-term sustainability goals. However, CEOs and chief sustainability officers typically forecast these goals, and they are often long term and aspirational — leaving the near and midterm implementation of ESG programs to operations and technology teams.
Until recently, choosing cloud regions meant considering factors like cost and latency to end users. But carbon is another factor worth considering.
CTOs are a crucial part of the planning process, and in fact, can be the secret weapon to help their organization supercharge their ESG targets. Below are a few immediate steps that CTOs and technology leaders can take to achieve sustainability and make an ethical impact.
As more businesses digitize and more consumers use devices and cloud services, the energy needed by data centers continues to rise. In fact, data centers account for an estimated 1% of worldwide electricity usage. However, a forecast from IDC shows that the continued adoption of cloud computing could prevent the emission of more than 1 billion metric tons of carbon dioxide from 2021 through 2024.
Make compute workloads more efficient: First, it’s important to understand the links between computing, power consumption and greenhouse gas emissions from fossil fuels. Making your app and compute workloads more efficient will reduce costs and energy requirements, thus reducing the carbon footprint of those workloads. In the cloud, tools like compute instance auto scaling and sizing recommendations make sure you’re not running too many or overprovisioned cloud VMs based on demand. You can also move to serverless computing, which does much of this scaling work automatically.
Deploy compute workloads in regions with lower carbon intensity: Until recently, choosing cloud regions meant considering factors like cost and latency to end users. But carbon is another factor worth considering. While the compute capabilities of regions are similar, their carbon intensities typically vary. Some regions have access to more carbon-free energy production than others, and consequently the carbon intensity for each region is different.
So, choosing a cloud region with lower carbon intensity is often the simplest and most impactful step you can take. Alistair Scott, co-founder and CTO of cloud infrastructure startup Infracost, underscores this sentiment: “Engineers want to do the right thing and reduce waste, and I think cloud providers can help with that. The key is to provide information in workflow, so the people who are responsible for infraprovisioning can weigh the CO2 impact versus other factors such as cost and data residency before they deploy.”
Another step is to estimate your specific workload’s carbon footprint using open-source software like Cloud Carbon Footprint, a project sponsored by ThoughtWorks. Etsy has open-sourced a similar tool called Cloud Jewels that estimates energy consumption based on cloud usage information. This is helping them track progress toward their target of reducing their energy intensity by 25% by 2025.
Beyond reducing environmental impact, CTOs and technology leaders can have significant, direct and meaningful social impact.
Include societal benefits in the design of your products: As a CTO or technology founder, you can help ensure that societal benefits are prioritized in your product roadmaps. For example, if you’re a fintech CTO, you can add product features to expand access to credit in underserved populations. Startups like LoanWell are on a mission to increase access to capital for those typically left out of the financial system and make the loan origination process more efficient and equitable.
When thinking about product design, a product needs to be as useful and effective as it is sustainable. By thinking about sustainability and societal impact as a core element of product innovation, there is an opportunity to differentiate yourself in socially beneficial ways. For example, Lush has been a pioneer of package-free solutions, and launched Lush Lens — a virtual package app leveraging cameras on mobile phones and AI to overlay product information. The company hit 2 million scans in its efforts to tackle the beauty industry’s excessive use of (plastic) packaging.
Responsible AI practices should be ingrained in the culture to avoid social harms: Machine learning and artificial intelligence have become central to the advanced, personalized digital experiences everyone is accustomed to — from product and content recommendations to spam filtering, trend forecasting and other “smart” behaviors.
It is therefore critical to incorporate responsible AI practices, so benefits from AI and ML can be realized by your entire user base and that inadvertent harm can be avoided. Start by establishing clear principles for working with AI responsibly, and translate those principles into processes and procedures. Think about AI responsibility reviews the same way you think about code reviews, automated testing and UX design. As a technical leader or founder, you get to establish what the process is.
Promoting governance does not stop with the board and CEO; CTOs play an important role, too.
Create a diverse and inclusive technology team: Compared to individual decision-makers, diverse teams make better decisions 87% of the time. Additionally, Gartner research found that in a diverse workforce, performance improves by 12% and intent to stay by 20%.
It is important to reinforce and demonstrate why diversity, equity and inclusion is important within a technology team. One way you can do this is by using data to inform your DEI efforts. You can establish a voluntary internal program to collect demographics, including gender, race and ethnicity, and this data will provide a baseline for identifying diversity gaps and measuring improvements. Consider going further by baking these improvements into your employee performance process, such as objectives and key results (OKRs). Make everyone accountable from the start, not just HR.
These are just a few of the ways CTOs and technology leaders can contribute to ESG progress in their companies. The first step, however, is to recognize the many ways you as a technology leader can make an impact from day one.
Carbon tracking is very much the new hot thing in tech, and we’ve previously covered more generalist startups doing this at scale for companies, such as Plan A Earth out of Berlin.
But there’s clearly an opportunity to get deep into a vertical sector and tailor solutions to it.
That’s the plan of Vaayu, a carbon tracking platform aimed specifically at retailers. It has now raised $1.57 million in pre-seed funding in a round led by CapitalT. Several Angels also took part, including Atomico’s Angel Program, Planet Positive LP, Saarbrücker 21, Expedite Ventures, and NP-Hard Ventures.
Carbon tracking for the retail fashion industry, in particular, is urgently needed. Unfortunately, the fashion industry remains responsible for 10% of annual global carbon emissions, which ads up to more than all international flights and maritime shipping combined.
Vaayu says it integrates with various point-of-sale systems, such as Shopify and Webflow. It then pulls in data on logistics, operations, and packaging to monitor, measure, and reduce their carbon emissions. Normally, retailers calculate emissions once a year, which is obviously far less accurate.
Vaayu was founded in 2020 by Namrata Sandhu (CEO) former head of Sustainability at fashion retailer Zalando, as well as Anita Daminov (CPO) and Luca Schmid (CTO). Vaayu currently has 25 global brand customers, including Missoma, Armed Angels, and Organic Basics.
Commenting on the fundraise, Namrata Sandhu, CEO, Vaayu, said: “We have only nine short years left to achieve the UN’s goal of reducing carbon emissions by 50% by 2030 and as the third-largest contributor to global emissions, retailers need to take action — and fast. Vaayu is here to help retailers measure, monitor, and reduce their carbon footprint at scale across the entire supply chain — something that I know from my own experience can be complex and expensive.
Speaking to me over a call, Sandhu told me: “Putting the focus on retail basically allows us to automate the calculation, which means in three clicks you can get your carbon footprint right away. That then allows us to really accurate data, and with that, we can basically do reductions specific to the business but using software, rather than any kind of manual intervention or a kind of ‘intermediate’ state where you need to put together an Excel sheet. Because we focus on retail we can automate the entire process and also automate the reductions.”
“We are delighted to be backed by female-led CapitalT who understood us and our vision right from the start. We look forward to developing Vaayu further in the coming months so we can reach as many retailers as possible and help put the brakes on the impending climate crisis,” she added.
Janneke Niessen, founding partner, CapitalT commented: “We are very excited to join Vaayu on their mission to reduce carbon emission for retailers worldwide. The Vaayu product is very scalable and its quick and easy implementation allows for fast adoption. We are confident that with this experienced team, Vaayu will soon be one of the fastest-growing climate tech companies in Europe and the world.”
Bioengineering may soon provide compelling, low-carbon alternatives in industries where even the best methods produce significant emissions. Utilizing natural and engineered biological process has led to low-carbon textiles from AlgiKnit, cell-cultured premium meats from Orbillion and fuels captured from waste emissions via LanzaTech — and leaders from those companies will be joining us onstage for the Extreme Tech Challenge Global Finals on July 22.
We’re co-hosting the event, with panels like this one all day and a pitch-off that will feature a number of innovative startups with a sustainability angle.
I’ll be moderating a panel on using bioengineering to create change directly in industries with large carbon footprints: textiles, meat production and manufacturing.
AlgiKnit is a startup that is sourcing raw material for fabric from kelp, which is an eco-friendly alternative to textile crop monocultures and artificial materials like acrylic. CEO Aaron Nesser will speak to the challenge of breaking into this established industry and overcoming preconceived notions of what an algae-derived fabric might be like (spoiler: it’s like any other fabric).
Orbillion Bio is one of the new crop of alternative protein companies offering cell-cultured meats (just don’t call them “lab” or “vat” grown) to offset the incredibly wasteful livestock industry. But it’s more than just growing a steak — there are regulatory and market barriers aplenty that CEO Patricia Bubner can speak to, as well as the technical challenge.
LanzaTech works with factories to capture emissions as they’re emitted, collecting the useful particles that would otherwise clutter the atmosphere and repurposing them in the form of premium fuels. This is a delicate and complex process that needs to be a partnership, not just a retrofitting operation, so CEO Jennifer Holmgren will speak to their approach convincing the industry to work with them at the ground floor.
It should be a very interesting conversation, so tune in on July 22 to hear these and other industry leaders focused on sustainability discuss how innovation at the startup level can contribute to the fight against climate change. Plus it’s free!
As we become more and more aware of the kind of impact we are having on this planet we call our home, just about everything is having its CO2 impact measured. Who knew, until recently, that streaming Netflix might have a measurable impact on the environment, for instance. But given vast swathes of the Internet are populated by Web sites, as well as streaming services, then they too must have some sort of impact.
It transpires that a new service has identified how to gauge that, and now it’s raised Venture capital to scale.
Ryte raised €8.5 million ($10M) in a previously undisclosed round led by Bayern Kapital out of Munich and Octopus Investments out of London earlier this year for its Website User Experience Platform.
It has now launched the ‘Ryte Website Carbon KPI’, which claims to be able to help make 5% of all websites carbon neutral by 2023.
Ryte says it worked with data scientists and environmental experts to develop the ability to accurately measure the carbon impact of client’s websites. According to carbon transition thinktank, the Shift Project, the carbon footprint of our gadgets, the internet, and the systems supporting them accounts for about 3.7% of global greenhouse emissions. And this trend is rising rapidly as the world digitizes itself, especially post-pandemic.
Ryte has now engaged its Data Scientist, Katharina Meraner, who has a PhD in climate science and global warming, and input from Climate Partner, to launch this new service.
Andy Bruckschloegl, CEO of Ryte said: “There are currently 189 million active websites. Our goal is to make 5% of all active websites, or 9.5 million websites, climate neutral by the end of 2023 with the help of our platform, strong partners, social media activities, and much more. Time is ticking and making websites carbon neutral is really easy compared to other industries and processes.”
Ryte says it is also collaborating with a reforestation project in San Jose, Nicaragua, to allow its customers to offset their remaining emissions through the purchase of climate certificates.
Using a proprietary algorithm, Ryte says it measures the code of the entire website, average page size, as well as monthly traffic by channel then produces a calculation of the amount of CO2 it uses up.
Admittedly there are similar services but these are ad-hoc and not connected to a platform. A simple Google search will bring us sites like Websitecarbon, Ecosistant, and academic papers. But as far as I can tell, a startup like this hasn’t put this kind of service into their platform yet.
“Teaming up with Ryte will help raise awareness on how information technology contributes to climate change – while at the same time providing tools to make a difference. Ryte’s industry-leading carbon calculator enables thousands of website owners to understand their carbon footprint, to offset unavoidable carbon emissions and thus lay a basis for a comprehensive climate action strategy,” commented Tristan A. Foerster, Co-CEO ClimatePartner.
When it comes to sustainable livestock production and agriculture, measurement is the first — and sometimes most elusive — step in the process of turning our food system from a carbon emitter into a carbon sink.
So DSM, a science-based company that focuses on agriculture and other parts of our food systems, and Blonk, a data analytics for sustainability consultancy, developed Sustell, a combination software and practical service for ranchers to understand and improve the sustainability of their operations.
While sustainable and regenerative agriculture doesn’t have a universally agreed-upon definition, it usually involves changing land management practices to sequester more carbon in the soil, using more environmentally friendly animal feeds and reducing fossil fuel usage of tractors and other farm equipment among many other changes. The goal is to reduce the 7.1 gigatonnes of CO2 released into the atmosphere, about 14.5% of all greenhouse gas emissions, created by the livestock industry.
“There’s this tremendous need for accurate footprinting of animal production down to the individual farm level,” said David Nickell, vice president of sustainability and business solutions at DSM. “And each farm, of course, is very different. And you have to have a system which is able to use actual farm data, and to get an accurate picture of that particular farm.”
The system analyzes the environmental impact of a farm’s activity on 19 different categories, including climate change, resource use, water scarcity, runoff and ozone depletion. Farmers provide data on their daily operations, including feed composition and use, manure management practices, animal mortality, the electricity system and the other infrastructure, transportation logistics and mitigation technologies employed, like scrubbers or excess heat circulation systems, and sometimes packaging to the software.
Blonk’s environmental footprint technology then produces a life cycle assessment of the farm, an analysis of the environmental impact of rearing an animal from inception to when it exits the farm gate. DSM and Blonk have created Sustell modules for most land farm animals, including chickens, pigs and dairy and egg production, and plans to extend it to cover beef and aquaculture.
“What is really key is that we were able to build on this momentum of methodologies and standards that have been developed,” said Hans Blonk, CEO of Blonk Consultants and Blonk Sustainability Tools.
Blonk was able to combine agriculture environmental standards from the Food and Agriculture Organization of the United Nations, European Commission and many others in one place to create the vast library of background data needed for the software to produce useful and actionable insights.
“Customers at the moment really want to understand what they’re doing,” Nickell said. “They want to understand their baseline [footprint] and rank them. Understand what’s good, and what’s not so good. Customers want to understand how they rate compared to peer benchmarking, whether it’s a country or an industry benchmark.”
Once the Sustell software gives farmers clarity on the emissions on their farms, they can then identify where improvements need to be made and DSM helps implement ways of reducing those emissions, creating an end-to-end service for customers and hopefully a positive impact on the planet.
“Practical interventions make change happen,” Nickell said. “We’ve invested in technologies which reduce the footprint of animal products production. The service is measurement and marry that up with bringing solutions, which make a difference. That’s the complete solution to making this much-needed change happen.”
But in order for Sustell to create that change, it needs to be adopted widely and the learnings need to be shared between competitors. Right now, DSM and, in some ways, the capitalist system, isn’t set up for that.
According to Nickell, DSM is first focusing Sustell on big integrated livestock companies. This is a common challenge with new innovative environmental technologies that can be adopted by big farming conglomerates or co-ops with money and resources to spend, while smaller family farms get left behind. But Nickell hopes that Sustell can scale to work with smaller farms, as well.
The second issue is around data sharing. While Nickell was very clear that Sustell will be following all applicable data privacy and ownership rules — and that’s usually a good thing — in order to really create meaningful environmental change, transparency is actually key. Competitors need to share the best ways for reducing emissions so everyone can adopt them and save the planet, but many companies are very data protective.
“I think maybe that [data sharing] develops in time,” Nickell said. “I don’t think we’re there yet. Maybe it will get to that level as more and more customers are transparent on their footprint and their reporting.”
As the price of bitcoin hits record highs and cryptocurrencies become increasingly mainstream, the industry’s expanding carbon footprint becomes harder to ignore.
Just last week, Elon Musk announced that Tesla is suspending vehicle purchases using bitcoin due to the environmental impact of fossil fuels used in bitcoin mining. We applaud this decision, and it brings to light the severity of the situation — the industry needs to address crypto sustainability now or risk hindering crypto innovation and progress.
The market cap of bitcoin today is a whopping $1 trillion. As companies like PayPal, Visa and Square collectively invest billions in crypto, market participants need to lead in dramatically reducing the industry’s collective environmental impact.
As the price of bitcoin hits record highs and cryptocurrencies become increasingly mainstream, the industry’s expanding carbon footprint becomes harder to ignore.
The increasing demand for crypto means intensifying competition and higher energy use among mining operators. For example, during the second half of February, we saw the electricity consumption of BTC increase by more than 163% — from 265 TWh to 433 TWh — as the price skyrocketed.
Sustainability has become a topic of concern on the agendas of global and local leaders. The Biden administration rejoining the Paris climate accord was the first indication of this, and recently we’ve seen several federal and state agencies make statements that show how much of a priority it will be to address the global climate crisis.
A proposed New York bill aims to prohibit crypto mining centers from operating until the state can assess their full environmental impact. Earlier this year, the U.S. Securities and Exchange Commission put out a call for public comment on climate disclosures as shareholders increasingly want information on what companies are doing in this regard, while Treasury Secretary Janet Yellen warned that the amount of energy consumed in processing bitcoin is “staggering.” The United Kingdom announced plans to reduce greenhouse gas emissions by at least 68% by 2030, and the prime minister launched an ambitious plan last year for a green industrial revolution.
Crypto is here to stay — this point is no longer up for debate. It is creating real-world benefits for businesses and consumers alike — benefits like faster, more reliable and cheaper transactions with greater transparency than ever before. But as the industry matures, sustainability must be at the center. It’s easier to build a more sustainable ecosystem now than to “reverse engineer” it at a later growth stage. Those in the cryptocurrency markets should consider the auto industry a canary: Carmakers are now retrofitting lower-carbon and carbon-neutral solutions at great cost and inconvenience.
Market participants need to actively work together to realize a low-emissions future powered by clean, renewable energy. Last month, the Crypto Climate Accord (CCA) launched with over 40 supporters — including Ripple, World Economic Forum, Energy Web Foundation, Rocky Mountain Institute and ConsenSys — and the goal to enable all of the world’s blockchains to be powered by 100% renewables by 2025.
Some industry participants are exploring renewable energy solutions, but the larger industry still has a long way to go. While 76% of hashers claim they are using renewable energy to power their activities, only 39% of hashing’s total energy consumption comes from renewables.
To make a meaningful impact, the industry needs to come up with a standard that’s open and transparent to measure the use of renewables and make renewable energy accessible and cheap for miners. The CCA is already working on such a standard. In addition, companies can pay for high-quality carbon offsets for remaining emissions — and perhaps even historical ones.
While the industry works to become more sustainable long term, there are green choices that can be made now, and some industry players are jumping on board. Fintechs like Stripe have created carbon renewal programs to encourage its customers and partners to be more sustainable.
Companies can partner with organizations, like Energy Web Foundation and the Renewable Energy Business Alliance, to decarbonize any blockchain. There are resources for those who want to access renewable energy sources and high-quality carbon offsets. Other options include using inherently low-carbon technologies, like the XRP Ledger, that don’t rely on proof-of-work (which involves mining) to help significantly reduce emissions for blockchains and cryptofinance.
The XRP Ledger is carbon-neutral and uses a validation and security algorithm called Federated Consensus that is approximately 120,000 times more energy-efficient than proof-of-work. Ethereum, the second-largest blockchain, is transitioning off proof-of-work to a much less energy-intensive validation mechanism called proof-of-stake. Proof-of-work systems are inefficient by design and, as such, will always require more energy to maintain forward progress.
The devastating impact of climate change is moving at an alarming speed. Making aspirational commitments to sustainability — or worse, denying the problem — isn’t enough. As with the Paris agreement, the industry needs real targets, collective action, innovation and shared accountability.
The good news? Solutions can be practical, market-driven and create value and growth for all. Together with climate advocates, clean tech industry leaders and global finance decision-makers, crypto can unite to position blockchain as the most sustainable path forward in creating a green, digital financial future.