Data management company Datastax, one of the largest contributors to the Apache Cassandra project, today announced that it has acquired The Last Pickle (and no, I don’t know what’s up with that name either), a New Zealand-based Cassandra consulting and services firm that’s behind a number of popular open-source tools for the distributed NoSQL database.
As Datastax Chief Strategy Officer Sam Ramji, who you may remember from his recent tenure at Apigee, the Cloud Foundry Foundation, Google and Autodesk, told me, The Last Pickle is one of the premier Apache Cassandra consulting and services companies. The team there has been building Cassandra-based open source solutions for the likes of Spotify, T Mobile and AT&T since it was founded back in 2012. And while The Last Pickle is based in New Zealand, the company has engineers all over the world that do the heavy lifting and help these companies successfully implement the Cassandra database technology.
It’s worth mentioning that Last Pickle CEO Aaron Morton first discovered Cassandra when he worked for WETA Digital on the special effects for Avatar, where the team used Cassandra to allow the VFX artists to store their data.
“There’s two parts to what they do,” Ramji explained. “One is the very visible consulting, which has led them to become world experts in the operation of Cassandra. So as we automate Cassandra and as we improve the operability of the project with enterprises, their embodied wisdom about how to operate and scale Apache Cassandra is as good as it gets — the best in the world.” And The Last Pickle’s experience in building systems with tens of thousands of nodes — and the challenges that its customers face — is something Datastax can then offer to its customers as well.
As both Ramji and Datastax VP of Engineering Josh McKenzie stressed, Cassandra has seen a lot of commercial development in recent years, with the likes of AWS now offering a managed Cassandra service, for example, but there wasn’t all that much hype around the project anymore. But they argue that’s a good thing. Now that it is over ten years old, Cassandra has been battle-hardened. For the last ten years, Ramji argues, the industry tried to figure out what the de factor standard for scale-out computing should be. By 2019, it became clear that Kubernetes was the answer to that.
“This next decade is about what is the de facto standard for scale-out data? We think that’s got certain affordances, certain structural needs and we think that the decades that Cassandra has spent getting harden puts it in a position to be data for that wave.”
McKenzie also noted that Cassandra provides users with a number of built-in features like support for mutiple data centers and geo-replication, rolling updates and live scaling, as well as wide support across programming languages, give it a number of advantages over competing databases.
“It’s easy to forget how much Cassandra gives you for free just based on its architecture,” he said. “Losing the power in an entire datacenter, upgrading the version of the database, hardware failing every day? No problem. The cluster is 100 percent always still up and available. The tooling and expertise of The Last Pickle really help bring all this distributed and resilient power into the hands of the masses.”
The two companies did not disclose the price of the acquisition.
Silicon Valley air purifier startup Molekule was born out of an idea Florida University Dr. Yogi Goswami had back in the 90’s using photo-voltaic technology to kill air pollutants. His son, a young boy at the time, suffered from severe allergies and Dr. Goswami wanted to build something those like him could use in their home to clear the air. But the sleekly designed Molekule took a bit of a blow last fall when Wirecutter called it “the worst air purifier we’ve ever tested.”
Molekule has since told TechCrunch comparing its PECO technology to the more common HEPA air filter technology is like comparing apples to oranges. “Up until now, everything has been air filtration, not real air purification,” co-founder and CEO of the company Jaya Rao told TechCrunch.
To disprove the naysayers, Molekule sent off its tech for testing at the Berkeley Lab, which concluded no measurable amount of VOC’s or ozone were emitted, Molekule effectively removed harmful chemicals in the air like toluene, limonene, formaldehyde as well as ozone and that “no secondary byproducts were observed when the air cleaner was operated in the presence of a challenge VOC mixture.”
Compare that to Wirecutter’s own assessment that, “on its auto setting, which is its medium setting, the Molekule reduced 0.3-micron particulates by (in the best case) only 26.4 percent over the course of half an hour. Compare that with the 87.6 percent reduction the Coway Mighty achieved on its medium setting.” TechCrunch reached out to Wirecutter and was told it still stands by its findings and does not recommend consumers purchase a Molekule.
It should be noted Consumer Reports also tested the Molekule device and it, too, did not recommend a purchase as the unit was not “proficient at catching larger airborne particles.” However, Molekule demonstrated to other news outlets at its own facilities that the photochemical reaction in its units did break down contaminants and kill mold spores.
“To test PECO technology you actually need really sophisticated equipment,” Rao said. “Boiling it down to really simple factors is not enough because air is made up of many tiny but toxic things. These are air-born chemicals nanometers in size, which Wirecutter admittedly did not test at all for.”
Wirecutter’s Tim Heffernan disputes Molekule’s claims of superiority in the category, however. “Now they are comparing apples to oranges,” he told TechCrunch. “The claims about destroying bacteria and viruses, for example, HEPA filters capture them and they capture them permanently.”
So how’s a consumer to know what’s right? First, take into account Molekule commissioned the Berkeley Lab for their independent testing and that Wirecutter and Consumer reports ran their own independent testing. However, it might boil down to understanding the premise of the technology. HEPA filters came out of the Manhattan Project in the 40’s, when scientists needed to develop a filter suitable for removing radioactive materials from the air. It works by capturing and filtering out harmful particles, viruses and mold. However, PECO, the technology in a Molekule unit, uses the science of light to kill mold and bacteria and break down harmful particulates in the air.
Regardless of whether you want an air purifier that captures particulates or breaks them down, Molekule has continued to move forward. The company has since launched a mini unit meant for smaller rooms and started to grow business verticals outside of the direct-to-consumer model, forging partnerships with hotels and hospitals.
It has also raised just announced a raise of $58 million in Series C funding, bringing just over $91 million to its coffers. Rao tells TechCrunch the raise was unexpected but came out of chats with Samantha Wang from RPS Ventures, which led the round.
“We feel confident in Molekule’s PECO technology, and have taken an extensive look at the science behind it. It is not only backed by decades of academic research, it has also gone through the peer-reviewed process numerous times, and has been tested and validated by third-party scientists and laboratories across the country,” Wang told TechCrunch.
Molekule also tells TechCrunch it has seen a healthy growth trajectory in the past year, despite the negative press. According to the company, Molekule has seen a 3x increase in our year over year filter subscription revenue since launch and its repeat customer growth sits at about 200%.
It’s a well-designed, though pricier air purification machine with an interesting future in the commercial space, particularly in hospitals, schools, commercial manufacturing, and hotels, as Wang points out. As long as the tech truly works.
Other participation in the round included Founder’s Circle Capital and Inventec Appliances Corp (IAC). Existing investors Foundry Group, Crosslink Capital, Uncork Capital, and TransLink Capital also participated in the financing.
Between 2005 and 2018, the five biggest U.S. tech firms collectively spent more than half a billion dollars lobbying federal policymakers. But they shelled out even more in 2019: Facebook boosted its lobbying budget by 25%, while Amazon hiked its political outlay by 16%. Together, America’s biggest tech firms spent almost $64 million in a bid to shape federal policies.
Clearly, America’s tech giants feel they’re getting value for their money. But as CEO of Boundless, a 40-employee startup that doesn’t have millions of dollars to invest in political lobbying, I’m proposing another way. One of the things we care most about at Boundless is immigration. And while we’ve yet to convince Donald Trump and Stephen Miller that immigrants are a big part of what makes America great — hey, we’re working on it! — we’ve found that when you have a clear message and a clear mission, even a startup can make a big difference.
So how can scrappy tech companies make a splash in the current political climate? Here are some guiding principles we’ve learned.
You can’t make a difference if you don’t make some noise. A case in point: Boundless is spearheading the business community’s pushback against the U.S. Department of Homeland Security’s “public charge rule.” This sweeping immigration reform would preclude millions of people from obtaining U.S. visas and green cards — and therefore make it much harder for American businesses to hire global talent — based on a set of new, insurmountable standards. We’re doing that not by cutting checks to K Street but by using our own expertise, creativity and people skills — the very things that helped make our company a success in the first place.
By leveraging our unique strengths — including our own proprietary data — we’ve been able to put together a smart, business-focused amicus brief urging courts to strike down the public charge rule. And because we combine immigration-specific expertise with a real understanding of the issues that matter most to tech companies, we’ve been able to convince more than 100 other firms — such as Microsoft, Twitter, Warby Parker, Levi Strauss & Co. and Remitly — to cosign our amicus brief. Will that be enough to persuade the courts and steer federal policy in immigrants’ favor? The jury’s still out. But whatever happens, we take satisfaction in knowing that we’re doing everything we can on behalf of the entire immigrant community, not just our customers, in defense of a cause we’re passionate about.
Taking a stand is risky, but staying silent is a gamble, too: Consumers are increasingly socially conscious, and almost nine out of 10 said in one survey that they prefer to buy from brands that take active steps to support the causes they care about. It depends a bit on the issue, though. One survey found that trash-talking the president will win you brownie points from millennials but cost you support among Baby Boomers, for instance.
So pick your battles — but remember that media-savvy consumers can smell a phony a mile off. It’s important to choose causes you truly stand behind and then put your money where your mouth is. At Boundless, we do that by hiring a diverse workforce — not just immigrants, but also women (we’re over 60%), people of color (35%) and LGBTQ+ (15%) — and putting time and energy into helping them succeed. Figure out what authenticity looks like for your company, and make sure you’re living your values as well as just talking about them.
Tech giants might have a bigger megaphone, but there are a lot of startups in our country, and quantity has a quality all its own. In fact, the Small Business Administration reported in 2018 that there are 30.2 million small businesses in the United States, 414,000 of which are classified as “startups.” So instead of trying to shout louder, try forging connections with other smart, up-and-coming companies with unique voices and perspectives of their own.
At Boundless, we routinely reach out to the other startups that have received backing from our own investor groups — national networks such as Foundry Group, Trilogy Equity Partners, Pioneer Square Labs, Two Sigma Ventures and Flybridge Capital Partners — in the knowledge that these companies will share many of our values and be willing to listen to our ideas.
For startups, the venture capitalists, accelerators and incubators that helped you launch and grow can be an incredible resource: Leverage their expertise and Rolodexes to recruit a posse of like-minded startups and entrepreneurs that can serve as a force multiplier for your political activism. Instead of taking a stand as a single company, you could potentially rally dozens of companies — from a range of sectors and unique weights in their fields — on board for your advocacy efforts.
Every company has a few key superpowers, and the same things that make you a commercial success can help to sway policymakers, too. Boundless uses data and design to make the immigration process more straightforward, and number-crunching and messaging skills come in handy when we’re doing advocacy work, too.
Our data-driven report breaking down naturalization trends and wait times by location made a big splash, for instance, and not just in top-ranked Cleveland. We presented our findings to Congress, and soon afterward some Texas lawmakers began demanding reductions in wait times for would-be citizens. We can’t prove our advocacy was the deciding factor, but it’s likely that our study helped nudge them in the right direction.
Whether you’re Bill Gates or a small-business owner, if you’re quoted in The New York Times, then your voice will reach the same people. Reporters love to feel like they’re including quotes from the “little guy,” so make yourself accessible, and learn to give snappy, memorable quotes to reporters, and you’ll soon find that they keep you on speed dial.
Our phones rang off the hook when Trump tried to push through a healthcare mandate by executive order, for instance, and our founders were quoted by top media outlets — from Reuters to Rolling Stone. It takes a while to build media relationships and establish yourself as a credible source, but it’s a great way to win national attention for your advocacy.
To make a difference, you’ll need allies in the corridors of power. Reach out to your senators and congresspeople, and get to know their staffers, too. Working in politics is often thankless, and many aides love to hear from new voices, especially ones who are willing to stake out controversial positions on big issues, sound the alarm on bad policies or help move the Overton window to enable better solutions.
We’ve often found that prior to hearing from us, lawmakers simply hadn’t considered the special challenges faced by smaller tech companies, such as lack of internal legal, human and financial resources, to comply with various regulations. And those lawmakers come away from our meetings with a better understanding of the need to craft straightforward policies that won’t drown small businesses in red tape.
Political change doesn’t just happen in the Capital Beltway, so make a point of reaching out to your municipal and state-level leaders, too. In 2018, Boundless pitched to the Civic I/O Mayors Summit at SXSW because we knew that municipal leaders played a critical role in welcoming new Americans into our communities. Local policies and legislation can have a big impact on startups, and the support of local leaders remains a critical foundation for the kinds of change we want to see made to the U.S. immigration system.
It’s easy to make excuses or expect someone else to advocate on your behalf. But if there’s something you think the government could be doing better, then you have an obligation to use your company’s energy, talent and connections to push back and create momentum for reform. Sure, it would be nice to splash money around and hire a phalanx of lobbyists to shape public policy — but it’s perfectly possible to make a big difference without spending a dime.
But first, figure out what you stand for and what strengths and superpowers you can leverage to bear the problems you and your customers face. Above all, don’t be afraid to take a stand.