Today’s children and teens want more power and control over their spending.
And while there are a number of financial services and apps out there aimed at helping this demographic save and invest money (Greenlight being among the most popular and well-known), one startup is coming at the space from another angle: helping younger people also better manage their spend.
Till Financial describes itself as a collaborative family financial tool that aims to empower kids to become smarter spenders. The New York-based company’s banking platform is designed to encourage “open and honest” discussions between parents and their kids. And it has just raised $5 million to help it advance on that goal.
A slew of investors put money in the round, including Elysian Park Ventures, Melinda Gates’ venture fund Pivotal Ventures with Magnify Ventures, Afore Capital, Luge Capital, Alpine Meridian Ventures, The Gramercy Fund, SM Ventures (the family office of the founders/CEOs of Stadium Goods) and Lightspeed Venture Partners’ Scout Fund. Also participating were angel investors such as the founders of fintech Petal, the founders of alcohol marketplace Drizly, the president of Transactis, and the president of 1800Flowers.
Part of Till’s goal is to help kids “learn by doing” and gain confidence in spending decisions. It arms them with a bank account, digital and physical debit card and goal-based savings. For example, say a teen wants to buy an iPad, they can set up an account that they can save toward that iPad and give family members (such as grandparents, for example) the opportunity to pitch in the same amount, or more. They can also set up recurring payments for things like Netflix or Spotify subscriptions so they can get a taste of what it’s like to pay regular bills.
“Parents and the current banking options miss the point when they just focus on savings. We need to first prepare kids to be Smarter Spenders, supported by savings and investing,” said Taylor Burton, who founded the company with Tom Pincince. “On Till, kids learn to spend with intention and purpose, while parents gain confidence and trust based on transparency and accountability.”
To Pincince, the market is clearly underserved.
“The legacy banks really don’t care about this young person and the early digital players are really missing the mark,” he said.
And despite the plethora of apps targeting the demographic, Pincince believes there’s plenty of room for the right players.
“The reality is you’re talking about a swath of kids under the age of 18 and over the age of eight that is the single largest unbanked population,” he said. “We’re not fighting to be the top of your son’s wallet. We’re fighting to be the first product into that wallet.”
Indeed, it’s a big market — the average middle-class family in the U.S. spends $284,570 per child by the time they turn 18.
The platform is free to all families and, early on, attracted the attention of Peggy Mangot, operating partner/COO of PayPal Ventures. She invested personally in Till in its pre-seed rounds. Prior to PayPal, Mangot ran development of Greenhouse, Well Fargo’s fee-free mobile banking app that aimed to help younger users build responsible spending habits.
Mangot has three kids and recalls that when they were shopping online, she’d give them her credit card. Or, if they were going to the corner store or meeting with friends, she’d give them cash.
“But that way, the money is meaningless to them. They didn’t really know how to understand what things cost and there was no sense of ownership,” she said. “It was just me handing over cash or a card.”
What attracted her the most about Till, Mangot said, was the team’s approach to treat younger people “with respect and agency.”
She also believes that by helping children and teens understand important financial lessons at a younger age, the world will ultimately be full of more responsible adults.
“By putting these tools in the hands of these young people early, they’ll have years and years of experience before they’re more independent and have to manage their paycheck and bills,” Mangot told TechCrunch. “Once you have mass adoption, it’s going to create a much more financially literate, confident and in control set of young adults than we’ve ever had.”
Besides making money on interchange fees, Till aims to earn revenue by partnering with merchants to offer rewards to users. It also plans to earn referral fees by referring the teens to other financial institutions when they get older and have different needs.
“It’s not our intention to be your son or daughter’s forever bank. It’s our intention to be the first bank,” Pincince said. “So, they hit the age of maturity, we’re actually giving them a high-five off of our platform and introducing them to maybe their first college loan or their first credit card.”
Being an expectant mom can be frightening, as can mothering an infant or toddler. The answers don’t come automatically, and while there’s no shortage of books and websites (and advice from grandparents) about how to parent at every stage, finding satisfying information often proves a lot harder than imagined.
There are online social groups that deliver some of the social and emotional support that new parents need, no matter where they live. There are many dozens of mom communities on Facebook, for example. However, it’s because there’s room for improvement on this theme — big groups can feel isolating, bad information abounds —that Oath Care, a young, four-person San Francisco-based startup, just raised $2 million in seed funding from XYZ Ventures, General Catalyst, and Eros Resmini, former CMO of Discord and managing partner of the Mini Fund.
What is it building? Founder Camilla Hermann describes it as a subscription-based mobile app that’s focused on improving the lives of new mothers by combining parents who have lots in common with healthcare specialists and moderators who can guide them in group chats, as well as one-on-one video calls.
More specifically, she says, for $20 per month, Oath matches pregnant and postpartum moms in circles of up to 10 based on factors like stage of pregnancy, age of child, location, and career so they can ask questions of each other, with the help of a trained moderator (who is sometimes a mother with older children).
Oath also pushes curriculum that Oath’s team is developing in-house to members based on each group’s specific needs. Not last, every group is given collective access to medical specialists who can answer general questions as part of the members’ subscription and who are also available for consultations when individualized help is needed.
Hermann says the pricing of these 15-minute-long consultations is still being developed, but that the medical experts with whom it’s already working see the app as a form of lead generation.
It’s an interesting concept, one that could be taken in a host of directions, acknowledges Hermann who says she was inspired to cofound the company based on earlier work developing a contact tracing technology created to track outbreaks like Ebola in real time.
As she said yesterday during a Zoom call with TechCrunch and her cofounder, Michelle Stephens, a pediatric clinician and research scientist: “We’ve fundamentally misunderstand something really important about health in the West; we think that [changes] happen to one person at a time or one part of the body at a time, but it always happens in interconnected systems both inside and outside the body, which fundamentally means that it is always happening in community.”
For her part, Stephens — who was introduced to Hermann at a dinner years ago — says her motivation in cofounding Oath was born out of research into childhood stress, and that by “better equipping parents to be those positive consistent caregivers in their child’s life,” Oath aims to help enable stronger, more intimate child-parent bonds.
It might sound grand for a mobile app, but it also sounds like a smart starting point. Though the idea is to match mothers in similar situations at the outset to help bolster theirs and their children’s health, it’s easy to imagine the platform evolving in a way that brings together parents in numerous groups based on interests, from preschool applications to autism to same-sex parenting. It’s easy to see the platform helping to sell products that parents need. It’s easy to imagine the company amassing a lot of valuable information.
Indeed, says Hermann, the longer-term vision for Oath is to create rich datasets that it hopes can be used to improve health outcomes, including by identifying health issues earlier. Relatedly, it also hopes to build relationships with health systems and payers in order to increase access to its products.
For now, Oath is mostly just trying to keep up with demand. Hermann says the “small and scrappy” company found its first 50 users through Facebook ads, and that this base quickly tripled organically before Oath was forced to create a growing waitlist for what has been a closed beta until now. (Oath is “anticipating a full launch in late summer,” says Stephens.)
That’s not to say the company isn’t thinking at all about next steps.
While right now it is “laser focused on building out the most exceptional experience for this specific cohort of users in this specific period of time of their lives,” says Hermann, once it builds out many more communities of small trusted groups with “high engagement and high trust,” there is “a lot you can layer on top of that. It’s virtually limitless.”
Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook has been arguing how Apple’s App Tracking Transparency update will impact its small business customers — a claim many have dismissed as misleading, but nevertheless led some mom and pop shops to express concern about the impacts to their ad targeting capabilities, as a result. This new test is an example of how easily Facebook can tweak its News Feed to build out more data on its users, if needed.
The company suggests users may see the change under posts and ads from businesses selling beauty products, fitness or clothing, among other things.
The idea here is that Facebook would direct users to related businesses through a News Feed feature, when they take a specific action to discover related content. This, in turn, could help Facebook create a new set of data on its users, in terms of which users clicked to see more, and what sort of businesses they engaged with, among other things. Over time, it could turn this feature into an ad unit, if desired, where businesses could pay for higher placement.
“People already discover businesses while scrolling through News Feed, and this will make it easier to discover and consider new businesses they might not have found on their own,” the company noted in a brief announcement.
Facebook didn’t detail its further plans with the test, but said as it learned from how users interacted with the feature, it will expand the experience to more people and businesses.
Image Credits: Facebook
Along with news of the test, Facebook said it will roll out more tools for business owners this month, including the ability to create, publish and schedule Stories to both Facebook and Instagram; make changes and edits to Scheduled Posts; and soon, create and manage Facebook Photos and Albums from Facebook’s Business Suite. It will also soon add the ability to create and save Facebook and Instagram posts as drafts from the Business Suite mobile app.
Related to the businesses updates, Facebook updated features across ad products focused on connecting businesses with customer leads, including Lead Ads, Call Ads, and Click to Messenger Lead Generations.
Facebook earlier this year announced a new Facebook Page experience that gave businesses the ability to engage on the social network with their business profile for things like posting, commenting and liking, and access to their own, dedicated News Feed. And it had removed the Like button in favor of focusing on Followers.
It is not a coincidence that Facebook is touting its tools for small businesses at a time when there’s concern — much of it loudly shouted by Facebook itself — that its platform could be less useful to small business owners in the near future, when ad targeting capabilities becomes less precise as users vote ‘no’ when Facebook’s iOS app asks if it can track them.
When I’ve written about Stationhead in the past, I’ve focused on how the startup aims to recapture bring personality and interactivity of a live radio broadcast to streaming music. But CEO Ryan Star said his ambitions are broader now: “We’re going to be the largest social audio platform in the world.”
The startup says it’s growing quickly, with 100,000 monthly active users — a number that’s growing by 65% each month — and 500,000 total users. There are 6,300 hosts on the platform, and they created nearly 2 million live and recorded streams in the first three months of the year.
COO Murray Levison told me that the pandemic has brought more artists to the platform as they look for new ways to reach their fans. For example, Cardi B joined the fan show Bardigangradio last month, prompting 132,000 paid streams of her new single on Apple Music and Spotify during the broadcast. (Stationhead integrates with both music streaming services — when a DJ cues up a song, it’s actually playing through your account.)
At the same time, both Star (who co-founded the company due to his own frustrations as an independent musician) and Levison suggested that playing music is not quite as central to their vision as it used to be. Instead, they said Stationhead is all about live audio broadcasting, with or without music.
From a product perspective, Levison said they’re trying to build “the best broadcasting tools for creators and everybody people to use.” At the same time, he added, “Music is still at the core of what we’ve built. Just like games are to Twitch, music is our social glue.”
Image Credits: Shervin Lainez / Stationhead
While the company emphasizes the live experience (which Levison described as “the core value prop”), Stationhead also supports recording shows for listening later, and apparently 50% of users are listening to both live and recorded shows. It has also been beta testing a tipping feature that will allow broadcasters to monetize their shows.
Of course, you can’t talk about social audio without talking about Clubhouse, which was attracting 2 million active users each week in January, according to CEO Paul Davison. Levison suggested that the buzz around Clubhouse has also benefited Stationhead as potential acquirers and investors get more excited about social audio. And Star argued that the companies are taking very different approaches.
“It’s in the name Clubhouse, it’s exclusive,” Star said. “It’s about social climbing and getting closer to the stage. [Stationhead is] living in the world where Cardi B was excited to meet her fans. We are for the 99 percent.”
Meet Feels, a new French startup that wants to change how dating apps work. According to the company, scrolling through photos and reading descriptions tend to be a boring experience. Feels want to improve profiles so that navigating the app feels more like watching TikTok videos or browsing stories.
“For the past 10 years, there’s been little innovation in the industry,” co-founder and CEO Daniel Cheaib told me. “The reason why many people uninstall dating apps is that it’s boring. Profiles all look the same and we feel like we’re browsing a catalog.”
In that case, Cheaib is thinking about Tinder, but also other dating apps that feel like Tinder but aren’t exactly Tinder, such as Bumble, Happn, etc.
Feels’ founding team has spent two years iterating on the app to find out what works and what doesn’t. Now that retention metrics are where they’re supposed to be, the company is now ready to launch more widely.
Image Credits: Feels
If you want to show interesting content to your users in a dating app, you have to rethink profiles. Arguably, this has been the most difficult part of the development phase. When you install the app, it takes around 15 minutes to create your profile.
At first, only 30% of new users finished the onboarding process. Now, around 75% of new users reach the end of the signup flow.
So what makes a profile on Feels different? In many ways, a profile looks more like a story, or TikTok posts. Users can record videos, add text and stickers, share photos, answer questions and more.
“When you’re done with the onboarding process, you have consistent profiles with people sharing content about them,” Cheaib said.
Like other dating apps, there are many options when it comes to gender identity — you’re not limited to woman or man. You can then say that you want to see all profiles or just some profiles based on various criteria.
After that, you can look at other profiles. Once again, Feels tries to change the basic interaction of dating apps. Most dating apps require you to swipe left or right, or give a thumbs up or a thumbs down. When you think about it, it’s a binary choice that requires a ton of micro decisions.
Sometimes, you don’t have any strong feelings about someone. Or maybe you just want to go to the next profile. And the fact that you have to triage profiles like this leads to a lot negativity, whether it’s conscious or subconscious — you keep rejecting people, after all.
When you’re looking at a profile on Feels, it fills up your entire screen. Videos start playing, you can see what the person likes and who they are in front of a camera. You can react on some content or you can simply move on by swiping up. There’s no heart or like button.
When the startup thought they finally were going somewhere, they raised a $1.3 million funding round (€1.1 million) from a long list of business angels, such as somebody in Atomico’s business angel program, Blaise Matuidi, Eric Besson, René Ricol, Ricardo Pereira , Yohan Benalouane, Nampalys Mendy, Jean Romain Lhomme, Julien Radic and Jean Michel Chami.
Now, Feels plans to attract new users with organic TikTok posts, some TV ads and more. The company wants to reach one million users by the end of the year with a big focus on France for now. There are 100,000 users right now.
When it comes to monetization, Feels started offering a premium subscription to unlock more features. The company is still iterating on that part.
Feels is just getting started in a crowded and competitive industry. Unlike other companies, Feels has invested heavily in its own product before working on user acquisition and paid installs. It’s an ambitious strategy but it has a lot of potential as it could lead to a truly different dating app.
TikTok is taking another step towards directly funding publishers’ content with today’s announcement that it’s financially backing the production of media publisher NowThis’ new series, “VIRAL,” which will feature interviews with public health experts and a live Q&A session focused on answering questions about the pandemic. The partnership represents TikTok’s first-ever funding of an episodic series from a publisher, though TikTok has previously funded creator content.
Through TikTok’s Instructive Accelerator Program, which was formerly known as the Creative Learning Fund, other TikTok publishers have received grants and hands-on support from TikTok so they could produce quality instructive content for TikTok’s #LearnOnTikTok initiative. The program today is structured as four, eight-week cycles during which time publishers post videos four times per week.
NowThis had also participated in the Creative Learning Fund last year and was selected for the latest cycle of the Instructive Accelerator Program. But its “VIRAL” series is separate from these efforts.
NowThis says it brought the concept for the show to TikTok earlier this year outside of the accelerator program, and TikTok greenlit it. TikTok then co-produced the series and provided some funding. Neither NowThis nor TikTok would comment on the extent of the financial backing involved, however.
The “VIRAL” series itself is hosted by infectious disease clinical researcher Laurel Bristow, who spent the last year working on COVID treatments and research. Every Thursday, Bristow will break down COVID facts in easy-to-understand language, NowThis says, including things like vaccine efficacy, transmission timelines, and treatment. The show will also bust COVID myths, provide information about ongoing public health risks, and feature interviews with a cross-section of experts.
Each episode of the will be 45 minutes in length and will also include an interactive segment where the TikTok viewing audience will be able to engage in a real-time Q&A session about the show’s content. In total, five episodes are being produced, and will air starting on Thursday April 15 at 6 PM ET and will run through Thursday May 13 on the @NowThis main TikTok page.
@nowthisTune in to our new TikTok live show VIRAL on Thursdays at 6pm ET with host @kinggutterbaby
NowThis has become one of the most-followed news media accounts on TikTok, with 4.6 million followers across its news and politics channels, since launching a little over a year ago. Because of its focus on video, it’s been a good fit for the TikTok’s platform.
The approach TikTok is taking with “VIRAL’s” production, it’s worth noting, stands in contrast to how other social media platforms are handling the pandemic and COVID-19 information. While most, including TikTok, have pledged to fact check COVID-19 information, remove misinformation and conspiracies, point users to official sources for health information, and provide other resources, TikTok is directly funding public health content featuring scientists and researchers, and then promoting it on its network.
The company explained to TechCrunch its thinking on the matter.
“As the pandemic continues to evolve, we think it’s important to provide our community an outlet to dispel misinformation and communicate with public health experts in real-time,” said Robbie Levin, Manager of Media Partnerships at TikTok. “NowThis has consistently been a great partner that produces engaging and informative content, so we felt this series would be an impactful and important avenue for our users to receive credible information on our platform,” Levin noted.
While the pandemic has driven the topic of choice here, paying creators for content is not new. And TikTok isn’t the only one to do so. Instagram and Snapchat are both funding creator content for their TikTok clones, Reels and Spotlight, respectively. And new social platforms like Clubhouse are funding creators’ shows, as well.
TikTok says it’s not currently talking to other publishers to produce more series like “VIRAL,” but it isn’t ruling out the idea of expanding its creator funding and producing efforts. In addition to its accelerator program, which is continuing, TikTok says if “VIRAL” proves successful and the community responds positively, it will pursue similar opportunities in the future.
Making deepfake videos used to be hard. Now all you need is a smartphone. Avatarify, a startup that allows people to make deepfake videos directly on their phone rather than in the cloud, is soaring up the app charts after being used by celebrities such as Victoria Beckham.
However, the problem with many deepfake videos is that there is no digital watermark to determine that the video has been tampered with. So Avatarify says it will soon launch a digital watermark to prevent this from happening.
Run out of Moscow but with a U.S. HQ, Avatarify launched in July 2020 and since then has been downloaded millions of times. The founders say that 140 million deepfake videos were created with Avatarify this year alone. There are now 125 million views of videos with the hashtag #avatarify on TikTok. While its competitors include the well-funded Reface, Snapchat, Wombo.ai, Mug Life and Xpression, Avatarify has yet to raise any money beyond an angel round.
Despite taking only $120,000 in angel funding, the company has yet to accept any venture capital and says it has bootstrapped its way from zero to almost 10 million downloads and claims to have a $10 million annual run rate with a team of less than 10 people.
It’s not hard to see why. Avatarify has a freemium subscription model. They offer a 7-day free trial and a 12-month subscription for $34.99 or a weekly plan for $2.49. Without a subscription, they offer the core features of the app for free, but videos then carry a visible watermark.
The founders also say the app protects privacy, because the videos are processed directly on the phone, rather than in the cloud where they could be hacked.
Avatarify processes user’s photos and turns them into short videos by animating faces, using machine learning algorithms and adding sounds. The user chooses a picture they want to animate, chooses the effects and music, and then taps to animate the picture. This short video can then be posted on Instagram or TikTok.
The Avatarify videos are taking off on TikTok because teens no longer need to learn a dance or be much more creative than finding a photo of a celebrity to animate to.
Avartify says you can’t use their app to impersonate someone, but there is of course no way to police this.
Co-founders Ali Aliev and Karim Iskakov wrote the app during the COVID-19 lockdown in April 2020. Ali spent two hours writing a program in Python to transfer his facial expressions to the other person’s face and use a filter in Zoom. The result was a real-time video, which could be streamed to Zoom. He joined a call with Elon Mask’s face and everyone on the call was shocked. The team posted the video, which then went viral.
They posted the code on Github and immediately saw the number of downloads grow. The repository was published on 6 April 2020, and as of 19 March 2021 had been downloaded 50,000 times.
Ali left his job at Samsung AI Centre and devoted himself to the app. After Avatarify’s iOS app was released on 28 June 2020, viral videos on TikTok, created with the app, led it to App Store’s top charts without paid acquisition. In February 2021, Avatarify was ranked first among Top Free Apps worldwide. Between February and March, the app 2021 generated more than $1 million in revenue (Source: AppMagic).
However, despite Avartify’s success, the ongoing problems with deepfake videos remain, such as using these apps to make nonconsensual porn, using the faces of innocent people.
Intel subsidiary Mobileye is ratcheting up its autonomous vehicle ambitions and getting into delivery.
The company said Monday it struck a deal with Udelv to supply its self-driving system to thousands of purpose-built autonomous delivery vehicles. The companies said they plan to put more than 35,000 autonomous vehicles dubbed Transporters on city streets by 2028. Commercial operations are slated to begin in 2023.
Donlen, a U.S. commercial fleet leasing and management company, has made the first pre-order for 1,000 of these Udelv Transporters.
The announcement is notable for both companies. Udelv, which initially launched as an autonomous vehicle delivery startup, has opted to adopt Mobileye’s self-driving system and focus on “creating the hardware and software that allows for autonomous deliveries,” its CEO Daniel Laury said in an emailed statement to TechCrunch.
“This is a hardcore engineering problem to solve when one understands the multiplicity of goods to deliver, the variety of ways to do it, and some other intricately complex issues linked to the automation of last and middle mile deliveries,” Laury said. “By partnering with Mobileye, Udelv can focus 100% of its resources and efforts to perfecting the business application while Mobileye provides the tool to scale fast. It is a win-win situation.”
For Mobilieye it marks yet another expansion for a company that got its start as a developer of camera-based sensors, which are now used by most automakers to support advanced driver assistance systems. Today, more than 54 million vehicles have Mobileye technology.
“This is a great combination of the two partners together and we expect some great scale,” Jack Weast, a senior principal engineer at Intel and the Vice President of Automated Vehicle Standards at Mobileye, said in a recent interview. “And this does kind of mark, officially, the first proof point of Mobileye’s technology getting into goods delivery in addition to all the other spaces that we’ve already announced.”
The company, which was acquired by Intel for $15.3 billion in 2017, has widened its scope in recent years, moving beyond its advanced driver assistance technology and toward the development of a self-driving vehicle system. More than two years ago, Mobileye announced plans to launch a kit that includes visual perception, sensor fusion, its REM mapping system and software algorithms. And in 2018, the company made an unlikely turn and announced plans to become a robotaxi operator, not just a supplier. Mobileye also plans to deploy autonomous shuttles with Transdev ATS and Lohr Group beginning in Europe. Mobileye also plans to begin operating an autonomous ride-hailing service in Israel in early 2022.
This latest deal shows Mobileye’s ambition to see its self-driving systems used in other applications beyond robotaxis.
The self-driving system, now branded as Mobilieye Drive, is made up of a system-on-chip based compute, redundant sensing subsystems based on camera, radar and lidar technology, its REM mapping system and a rules-based Responsibility-Sensitive Safety (RSS) driving policy. Mobileye’s REM mapping system essentially crowdsources data by tapping into more than 1 million vehicles equipped with its tech to build high-definition maps that can be used to support in ADAS and autonomous driving systems.
Udelv will work with Mobileye to integrate the self-driving technology with its own delivery management system. Mobileye will also provide over-the-air software support throughout the lifetime of the vehicles.
These purpose-built vehicles won’t have the typical mechanical features one might find in a human driven truck or delivery van. It will be designed to be capable of so-called Level 4 self-driving, a designation by SAE that means the vehicle can handle all operations without a human under certain conditions. It will also come with four-directional four-way steering, LED screens to great the people picking up the delivery and special compartments for goods.
There will be a teleoperations system that will allow for the maneuvering of the vehicles in parking lots, loading zones, apartment complexes and private roads, according to Udelv.
Sometimes you’ve just got to confirm an unannounced product to put the rumors to bed, I guess. That was Google’s strategy this afternoon, following earlier rumors from Android Central that a chip shortage had put the kibosh on the mid-budget phone.
In a comment to TechCrunch, a Google spokesperson noted, “Pixel 5a 5G is not cancelled. It will be available later this year in the U.S. and Japan and announced in line with when last year’s a-series phone was introduced.”
That time frame would put the device’s arrival around late-summer, meaning it won’t arrive in time for Google I/O in May, as some speculated. Interestingly, the company appears to be limiting the device’s availability to two countries — at least at launch. That could, perhaps, be due to earlier-reported component shortages.
As The Verge notes, the company hasn’t been particularly precious when it comes to product announcements. The company took a similar approach ahead of the release of the Pixel. Either way, this isn’t exactly the standard big company approach to rumor denial, which is to either not answer or otherwise deflect.
Google may well be on edge about its Pixel line these days. The phone line hasn’t exactly taken the mobile world be storm, resulting in longstanding rumors that the company is looking to shake things up. That, in part, has seemingly been confirmed by some fairly high-profile exits.
Still, even while there have been issues on the premium side, the company’s budget “a” line has helped buoy its overall numbers. No word yet on specific specs, but the handset is not expected to be a radical departure from its predecessor.
Security researchers say APKPure, a widely popular app for installing older or discontinued Android apps from outside of Google’s app store, contained malicious adware that flooded the victim’s device with unwanted ads.
Kaspersky Lab said that it alerted APKPure on Thursday that its most recent app version, 3.17.18, contained malicious code that siphoned off data from a victim’s device without their knowledge, and pushed ads to the device’s lock screen and in the background to generate fraudulent revenue for the adware operators.
But the researchers said that the malicious code had the capacity to download other malware, potentially putting affected victims at further risk.
The researchers said the APKPure developers likely introduced the malicious code, known as a software development kit or SDK, from an unverified source. APKPure removed the malicious code and pushed out a new version, 3.17.19, and the developers no longer list the malicious version on its site.
APKPure was set up in 2014 to allow Android users access to a vast bank of Android apps and games, including old versions, as well as app versions from other regions that are no longer on Android’s official app store Google Play. It later launched an Android app, which also has to be installed outside Google Play, serving as its own app store to allow users to download older apps directly to their Android devices.
APKPure is ranked as one of the most popular sites on the internet.
But security experts have long warned against installing apps outside of the official app stores as quality and security vary wildly as much of the Android malware requires victims to install malicious apps from outside the app store. Google scans all Android apps that make it into Google Play, but some have slipped through the cracks before.
TechCrunch contacted APKPure for comment but did not hear back.
At first glance, Quiq and Snaps might sound like similar startups — they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said “there’s almost no overlap in what we do” and that the companies are “almost complete complements.”
That’s why Quiq (based in Bozeman, Montana) is acquiring Snaps (based in New York). The entire Snaps team is joining Quiq, with Brucculeri becoming senior vice president of sales and customer success for the combined organization.
Quiq CEO Mike Myer echoed Bruccleri’s point, comparing the situation to dumping two pieces of a jigsaw puzzle on the floor and discovering “the two pieces fit perfectly.”
More specifically, he told me that Quiq has generally focused on customer service messaging, with a “do it yourself, toolset approach.” After all, the company was founded by two technical co-founders, and Myer joked, “We can’t understand why [a customer] can’t just call an API.” Snaps, meanwhile, has focused more on marketing conversations, and on a managed service approach where it handles all of the technical work for its customers.
In addition, Myer said that while Quiq has “really focused on the platform aspect from beginning” — building integrations with more than a dozen messaging channels including Apple Business Chat, Google’s Business Messages, Instagram, Facebook Messenger and WhatsApp — it doesn’t have “a deep natural language or conversational AI capability” the way Snaps does.
Myer said that demand for Quiq’s offering has been growing dramatically, with revenue up 300% year-over-year in the last six months of 2020. At the same time, he suggested that the divisions between marketing and customer service are beginning to dissolve, with service teams increasingly given sales goals, and “at younger, more commerce-focused organizations, they don’t have this differentiation between marketing and customer service” at all.
Apparently the two companies were already working together to create a combined offering for direct messaging on Instagram, which prompted broader discussions about how to bring the two products together. Moving forward, they will offer a combined platform for a variety of customers under the Quiq brand. (Quiq’s customers include Overstock.com, West Elm, Men’s Wearhouse and Brinks Home Security, while Snaps’ include Bryant, Live Nation, General Assembly, Clairol and Nioxin.) Brucculeri said this will give businesses one product to manage their conversations across “the full customer journey.”
“The key term you’re hearing is conversation,” Myer added. “It’s not about a ticket or a case or a question […] it’s an ongoing conversation.”
Snaps had raised $11.3 million in total funding from investors including Signal Peak Ventures. The financial terms of the acquisition were not disclosed.
In 2019, Spotify began testing a hardware device for automobile owners it lovingly dubbed “Car Thing,” which allowed Spotify Premium users to play music and podcasts using voice commands that began with “Hey, Spotify.” Last year, Spotify began developing a similar voice integration into its mobile app. Now, access to the “Hey Spotify” voice feature is rolling out more broadly.
Spotify chose not to officially announce the new addition, despite numerous reports indicating the voice option was showing up for many people in their Spotify app, leading to some user confusion about availability.
One early report by GSM Arena, for example, indicated Android users had been sent a push notification that alerted them to the feature. The notification advised users to “Just enable your mic and say ‘Hey Spotify, Play my Favorite Songs.” When tapped, the notification launched Spotify’s new voice interface where users are pushed to first give the app permission to use the microphone in order to be able to verbally request the music they want to hear.
Image Credits: GSM Arena (opens in a new window)
Several outlets soon reported the feature had launched to Android users, which is only partially true.
As it turns out, the feature is making its way to iOS devices, as well. When we launched the Spotify app here on an iPhone running iOS 14.5, for instance, we found the same feature had indeed gone live. You just tap on the microphone button by the search box to get to the voice experience. We asked around and found that other iPhone users on various versions of the iOS operating system also had the feature, including free users, Premium subscribers and Premium Family Plan subscribers.
The screen that appears suggests in big, bold text that you could be saying “Hey Spotify, play…” followed by a random artist’s name. It also presents a big green button at the bottom to turn on “Hey Spotify.”
Once enabled, you can ask for artists, albums, songs and playlists by name, as well as control playback with commands like stop, pause, skip this song, go back and others. Spotify confirms the command with a robotic-sounding male voice by default. (You can swap to a female voice in Settings, if you prefer.)
Image Credits: Spotify screenshot iOS
This screen also alerts users that when the app hears the “Hey Spotify” voice command, it sends the user’s voice data and other information to Spotify. There’s a link to Spotify policy regarding its use of voice data, which further explains that Spotify will collect recordings and transcripts of what you say along with information about the content it returned to you. The company says it may continue to use this data to improve the feature, develop new voice features and target users with relevant advertising. It may also share your information with service providers, like cloud storage providers.
The policy looks to be the same as the one that was used along with Spotify’s voice-enabled ads, launched last year, so it doesn’t seem to have been updated to fully reflect the changes enabled with the launch of “Hey Spotify.” However, it does indicate that, like other voice assistants, Spotify doesn’t just continuously record — it waits until users say the wake words.
Given the “Hey Spotify” voice command’s origins with “Car Thing,” there’s been speculation that the mobile rollout is a signal that the company is poised to launch its own hardware to the wider public in the near future. There’s already some indication that may be true — MacRumors recently reported finding references and photos to Car Thing and its various mounts inside the Spotify app’s code. This follows Car Thing’s reveal in FCC filings back in January of this year, which had also stoked rumors that the device was soon to launch.
Spotify was reached for comment this morning, but has yet been unable to provide any answers about the feature’s launch despite a day’s wait. Instead, we were told that they “unfortunately do not have any additional news to share at this time.” That further suggests some larger projects could be tied to this otherwise more minor feature’s launch.
Though today’s consumers are wary of tech companies’ data collection methods — and particularly their use of voice data after all three tech giants confessed to poor practices on this front — there’s still a use case for voice commands, particularly from an accessibility standpoint and, for drivers, from a safety standpoint.
And although you can direct your voice assistant on your phone (or via CarPlay or Android Auto, if available) to play content from Spotify, some may find it useful to be able to speak to Spotify directly — especially since Apple doesn’t allow Spotify to be set as a default music service. You can only train Siri to launch Spotify as your preferred service.
If, however, you have second thoughts about using the “Hey Spotify” feature after enabling it, you can turn it off under “Voice Interactions” in the app’s settings.
Twitter held talks with Clubhouse around a potential acquisition of the live drop-in audio networking platform, with a deal value somewhere around $4 billion, according to a report from Bloomberg. TechCrunch has also confirmed the discussions took place from a source familiar with the conversations.
While the talks occurred over the past several months, they’re no longer taking place, though the reason they ended isn’t known according to the report. It’s also worth noting that just a few days ago, Bloomberg reported that Clubhouse was seeking to raise a new round of funding at a valuation of around $4 billion, but the report detailing the potential acquisition talks indicate that the discussions with Twitter collapsed first, leading to a change in strategy to pursue securing additional capital in exchange for equity investment.
Twitter has its own product very similar to Clubhouse — Spaces, a drop-in audio chatroom feature that it has been rolling out gradually to its user base over the past few months. Clubhouse, meanwhile, just launched the first of its monetization efforts, Clubhouse Payments, which lets users send direct payments to other creators on the platform, provided that person has enabled receipt of said payments.
Interestingly, the monetization effort from Clubhouse actually doesn’t provide them with any money; instead, it’s monetization for recipient users who get 100% of the funds directed their way, minus a small cut for processing that goes directly to Stripe, the payment provider Clubhouse is using to enable the virtual tips.
While we aren’t privy to the specifics of these talks between Twitter and Clubhouse, it does seem like an awfully high price tag for the social network to pay for the audio app, especially given its own progress with Spaces. Clubhouse’s early traction has been undeniable, but there are a lot of questions still remaining about its longevity, and it’s also being cloned left and right by other platforms, begging the age-old startup question of whether it’s a feature or a product on its own.
Whatever went down, the timing of this revelation seems likely to prime the pump for Clubhouse’s conversation with potential investors at its target valuation for the round it’s looking to raise. Regardless, it’s exciting to have this kind of activity, buzz and attention paid to a consumer software play after many years of what one could argue has been a relatively lacklustre period for the category.
Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes.
In a sense, anyone using the current version of iOS can see App Tracking Transparency in action, since iOS already includes a Tracking menu in the Privacy settings, and some apps have already started asking users for permission to track them.
But when iOS 14.5 (currently in developer beta) is released to the general public sometime in early spring, Apple will actually start enforcing its new rules, meaning that iPhone users will probably start seeing a lot more requests. Those requests will appear at various points during the usage of an app, but they’ll all carry a standardized message asking whether the app can “track your activity across other companies’ apps and websites,” followed by a customized explanation from the developer.
Once an app has asked for this permission, it will also show up in the Tracking menu, where users can toggle app tracking on and off at any time. They can also enable app tracking across all apps or opt out of these requests entirely with a single toggle.
One point worth emphasizing — something already stated on Apple’s developer website but not entirely clear in media reports (including our own)— is that these rules aren’t limited to the IDFA identifier. Yes, IDFA is what Apple controls directly, but a company spokesperson said that when a user opts out of tracking, Apple will also expect developers to stop using any other identifiers (such as hashed email addresses) to track users for ad targeting purposes, and not to share that information with data brokers.
This does not, however, stop developers from tracking users across multiple apps if all those apps are operated by a single company.
The Apple spokesperson also said that Apple’s own apps will abide by these rules — you won’t see any requests from Apple, however, since it doesn’t track users across third-party apps for ad targeting purposes. (As previously noted, there’s a separate Personalized Ads option that determines whether Apple can use its own first-party data to target ads.)
Facebook has been particularly vocal in criticizing the change, arguing that this will hurt small businesses who use targeting to run effective ad campaigns, and that the change benefits Apple’s bottom line.
Apple has pushed back against criticism in privacy-focused speeches, as well as in a report called A Day in the Life of Your Data, which lays out how users are actually tracked and targeted. In fact, the report has just been updated with more information about ad auctions, ad attribution and Apple’s own advertising products.
Encrypted chat app Signal is adding payments to the services it provides, a long-expected move and one the company is taking its time on. A U.K.-only beta program will allow users to trade the cryptocurrency MobileCoin quickly, easily, and most importantly, privately.
If you’re in the U.K., or have some way to appear to be, you’ll notice a new Signal Payments feature in the app when you update. All you need to do to use it is link a MobileCoin wallet after you buy some on the cryptocurrency exchange FTX, the only one that lists it right now.
Once you link up, you’ll be able to instantly send MOB to anyone else with a linked wallet, pretty much as easily as you’d send a chat. (No word on when the beta will expand to other countries or currencies.)
Just as Signal doesn’t have any kind of access to the messages you send or calls you make, your payments are totally private. MobileCoin, which Signal has been working with for a couple years now, was built from the ground up for speed and privacy, using a zero-knowledge proof system and other innovations to make it as easy as Venmo but as secure as … well, Signal. You can read more about their approach in this paper (PDF).
MobileCoin just snagged a little over $11 million in funding last month as rumors swirled that this integration was nearing readiness. Further whispers propelled the value of MOB into the stratosphere as well, nice for those holding it but not for people who want to use it to pay someone back for a meal. All of a sudden you’ve given your friend a Benjamin (or perhaps now, in the U.K., a Turing) for no good reason, or that the sandwich has depreciated precipitously since lunchtime.
There’s no reason you have to hold the currency, of course, but swapping it for stable or fiat currencies every time seems a chore. Speaking to Wired, Signal co-founder Moxie Marlinspike envisioned an automatic trade-out system, though he is rarely so free with information like that if it is something under active development.
While there is some risk that getting involved with cryptocurrency, with the field’s mixed reputation, may dilute or pollute the goodwill Signal has developed as a secure and disinterested service provider, the team there seems to think it’s inevitable. After all, if popular payment services are being monitored the same way your email and social media are, perhaps we ought to nip this one in the bud and go end-to-end encrypted as quickly as possible.
For those who follow the space, LG will be remembered fondly as a smartphone trailblazer. For a decade-and-a-half, the company was a major player in the Android category and a driving force behind a number of innovations that have since become standard.
Perhaps the most notable story is that of the LG Prada. Announced a month before the first iPhone, the device helped pioneer the touchscreen form factor that has come to define virtually every smartphone since. At the time, the company openly accused Apple of ripping off its design, noting, “We consider that Apple copycat Prada phone after the design was unveiled when it was presented in the iF Design Award and won the prize in September 2006.”
This July, the company will stop selling phones beyond what remains of its existing inventory.
LG has continued pushing envelopes — albeit to mixed effect. In the end, however, the company just couldn’t keep up. This week, the South Korean electronics giant announced it will be getting out of the “incredibly competitive” category, choosing instead to focus on its myriad other departments.
The news comes as little surprise following months of rumors that the company was actively looking for a buyer for the smartphone unit. In the end, it seems, none were forthcoming. This July, the company will stop selling phones beyond what remains of its existing inventory.
The smartphone category is, indeed, a competitive one. And frankly, LG’s numbers have pretty consistently fallen into the “Others” category of global smartphone market share figures ruled by names like Samsung, Apple, Huawei and Xiaomi. The other names clustered beneath the top five have been, more often than not, other Chinese manufacturers like Vivo.
As governments scrambled to lock down their populations after the COVID-19 pandemic was declared last March, some countries had plans underway to reopen. By June, Jamaica became one of the first countries to open its borders.
Tourism represents about one-fifth of Jamaica’s economy. In 2019 alone, four million travelers visited Jamaica, bringing thousands of jobs to its three million residents. But as COVID-19 stretched into the summer, Jamaica’s economy was in free fall, and tourism was its only way back — even if that meant at the expense of public health.
The Jamaican government contracted with Amber Group, a technology company headquartered in Kingston, to build a border entry system allowing residents and travelers back onto the island. The system was named JamCOVID and was rolled out as an app and a website to allow visitors to get screened before they arrive. To cross the border, travelers had to upload a negative COVID-19 test result to JamCOVID before boarding their flight from high-risk countries, including the United States.
Amber Group’s CEO Dushyant Savadia boasted that his company developed JamCOVID in “three days” and that it effectively donated the system to the Jamaican government, which in turn pays Amber Group for additional features and customizations. The rollout appeared to be a success, and Amber Group later secured contracts to roll out its border entry system to at least four other Caribbean islands.
But last month TechCrunch revealed that JamCOVID exposed immigration documents, passport numbers, and COVID-19 lab test results on close to half a million travelers — including many Americans — who visited the island over the past year. Amber Group had set the access to the JamCOVID cloud server to public, allowing anyone to access its data from their web browser.
Whether the data exposure was caused by human error or negligence, it was an embarrassing mistake for a technology company — and, by extension, the Jamaican government — to make.
And that might have been the end of it. Instead, the government’s response became the story.
By the end of the first wave of coronavirus, contact tracing apps were still in their infancy and few governments had plans in place to screen travelers as they arrived at their borders. It was a scramble for governments to build or acquire technology to understand the spread of the virus.
As part of an investigation into a broad range of these COVID-19 apps and services, TechCrunch found that JamCOVID was storing data on an exposed, passwordless server.
This wasn’t the first time TechCrunch found security flaws or exposed data through our reporting. It also was not the first pandemic-related security scare. Israeli spyware maker NSO Group left real location data on an unprotected server that it used for demonstrating its new contact tracing system. Norway was one of the first countries with a contact tracing app, but pulled it after the country’s privacy authority found the continuous tracking of citizens’ location was a privacy risk.
Just as we have with any other story, we contacted who we thought was the server’s owner. We alerted Jamaica’s Ministry of Health to the data exposure on the weekend of February 13. But after we provided specific details of the exposure to ministry spokesperson Stephen Davidson, we did not hear back. Two days later, the data was still exposed.
After we spoke to two American travelers whose data was spilling from the server, we narrowed down the owner of the server to Amber Group. We contacted its chief executive Savadia on February 16, who acknowledged the email but did not comment, and the server was secured about an hour later.
We ran our story that afternoon. After we published, the Jamaican government issued a statement claiming the lapse was “discovered on February 16” and was “immediately rectified,” neither of which were true.
Instead, the government responded by launching a criminal investigation into whether there was any “unauthorized” access to the unprotected data that led to our first story, which we perceived to be a thinly veiled threat directed at this publication. The government said it had contacted its overseas law enforcement partners.
When reached, a spokesperson for the FBI declined to say whether the Jamaican government had contacted the agency.
Things didn’t get much better for JamCOVID. In the days that followed the first story, the government engaged a cloud and cybersecurity consultant, Escala 24×7, to assess JamCOVID’s security. The results were not disclosed, but the company said it was confident there was “no current vulnerability” in JamCOVID. Amber Group also said that the lapse was a “completely isolated occurrence.”
A week went by and TechCrunch alerted Amber Group to two more security lapses. After the attention from the first report, a security researcher who saw the news of the first lapse found exposed private keys and passwords for JamCOVID’s servers and databases hidden on its website, and a third lapse that spilled quarantine orders for more than half a million travelers.
Amber Group and the government claimed it faced “cyberattacks, hacking and mischievous players.” In reality, the app was just not that secure.
The security lapses come at a politically inconvenient time for the Jamaican government, as it attempts to launch a national identification system, or NIDS, for the second time. NIDS will store biographic data on Jamaican nationals, including their biometrics, such as their fingerprints.
The repeat effort comes two years after the government’s first law was struck down by Jamaica’s High Court as unconstitutional.
Critics have cited the JamCOVID security lapses as a reason to drop the proposed national database. A coalition of privacy and rights groups cited the recent issues with JamCOVID for why a national database is “potentially dangerous for Jamaicans’ privacy and security.” A spokesperson for Jamaica’s opposition party told local media that there “wasn’t much confidence in NIDS in the first place.”
It’s been more than a month since we published the first story and there are many unanswered questions, including how Amber Group secured the contract to build and run JamCOVID, how the cloud server became exposed, and if security testing was conducted before its launch.
TechCrunch emailed both the Jamaican prime minister’s office and Jamaica’s national security minister Matthew Samuda to ask how much, if anything, the government donated or paid to Amber Group to run JamCOVID and what security requirements, if any, were agreed upon for JamCOVID. We did not get a response.
Amber Group also has not said how much it has earned from its government contracts. Amber Group’s Savadia declined to disclose the value of the contracts to one local newspaper. Savadia did not respond to our emails with questions about its contracts.
Following the second security lapse, Jamaica’s opposition party demanded that the prime minister release the contracts that govern the agreement between the government and Amber Group. Prime Minister Andrew Holness said at a press conference that the public “should know” about government contracts but warned “legal hurdles” may prevent disclosure, such as for national security reasons or when “sensitive trade and commercial information” might be disclosed.
That came days after local newspaper The Jamaica Gleaner had a request to obtain contracts revealing the salaries state officials denied by the government under a legal clause that prevents the disclosure of an individual’s private affairs. Critics argue that taxpayers have a right to know how much government officials are paid from public funds.
Jamaica’s opposition party also asked what was done to notify victims.
Government minister Samuda initially downplayed the security lapse, claiming just 700 people were affected. We scoured social media for proof but found nothing. To date, we’ve found no evidence that the Jamaican government ever informed travelers of the security incident — either the hundreds of thousands of affected travelers whose information was exposed, or the 700 people that the government claimed it notified but has not publicly released.
TechCrunch emailed the minister to request a copy of the notice that the government allegedly sent to victims, but we did not receive a response. We also asked Amber Group and Jamaica’s prime minister’s office for comment. We did not hear back.
Many of the victims of the security lapse are from the United States. Neither of the two Americans we spoke to in our first report were notified of the breach.
Spokespeople for the attorneys general of New York and Florida, whose residents’ information was exposed, told TechCrunch that they had not heard from either the Jamaican government or the contractor, despite state laws requiring data breaches to be disclosed.
The reopening of Jamaica’s borders came at a cost. The island saw over a hundred new cases of COVID-19 in the month that followed, the majority arriving from the United States. From June to August, the number of new coronavirus cases went from tens to dozens to hundreds each day.
To date, Jamaica has reported over 39,500 cases and 600 deaths caused by the pandemic.
Prime Minister Holness reflected on the decision to reopen its borders last month in parliament to announce the country’s annual budget. He said the country’s economic decline last was “driven by a massive 70% contraction in our tourist industry.” More than 525,000 travelers — both residents and tourists — have arrived in Jamaica since the borders opened, Holness said, a figure slightly more than the number of travelers’ records found on the exposed JamCOVID server in February.
Holness defended reopening the country’s borders.
“Had we not done this the fall out in tourism revenues would have been 100% instead of 75%, there would be no recovery in employment, our balance of payment deficit would have worsened, overall government revenues would have been threatened, and there would be no argument to be made about spending more,” he said.
Both the Jamaican government and Amber Group benefited from opening the country’s borders. The government wanted to revive its falling economy, and Amber Group enriched its business with fresh government contracts. But neither paid enough attention to cybersecurity, and victims of their negligence deserve to know why.
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Apple adds classic titles to Apple Arcade, Microsoft experiences an outage and Coinbase is going public. This is your Daily Crunch for April 2, 2021.
The big story: Apple Arcade expands with classic games
Until now, Apple’s game subscription service was limited to exclusive new titles, but today it’s introducing two new categories: App Store Greats (popular iPhone games like Monument Valley+, Fruit Ninja Classic+, Cut the Rope Remastered and Badland+) and Timeless Classics (board games and puzzle games, such as Backgammon+ and Chess Play and Learn+).
This is a major expansion to the Apple Arcade back catalog, but it’s not simply a matter of putting previously free games behind a paywall. The Arcade versions of these titles will be ad-free and without in-app purchases — you’re never paying anything beyond the $4.99 monthly subscription fee. Also, some of these games had become unavailable in their original forms due to iOS and hardware updates.
The tech giants
Microsoft outage knocks sites and services offline — Microsoft stumbled back online Thursday after an hours-long outage in the middle of the U.S. west coast working afternoon.
Startups, funding and venture capital
Coinbase to direct list on April 14th, provide financial update on April 6th — The company will trade under the ticker symbol “COIN.”
Uruguayan payments startup dLocal quadruples valuation to $5B with $150M raise — This means that the five-year-old Uruguayan company has effectively quadrupled its valuation in a matter of months.
Backflip offers an easier way to turn used electronics into cold, hard cash — The company offers customers cash on delivery for their used electronics, which could be anything from iPhones to Game Boys.
Advice and analysis from Extra Crunch
How is edtech spending its extra capital? — Edtech M&A activity has continued to swell.
Tech in Mexico: A confluence of Latin America, the US and Asia — LatAm entrepreneurs seem to be looking to Asian tech giants for product inspiration and growth strategies.
RPA market surges as investors, vendors capitalize on pandemic-driven tech shift — Robotic process automation came to the fore during the pandemic as companies took steps to digitally transform.
(Extra Crunch is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 3pm Pacific, you can subscribe here.
Apple has announced an expansion for its subscription gaming service Apple Arcade. In addition to exclusive game releases, the company is adding two new categories — Timeless Classics and App Store Greats.
In the ‘App Store Greats’ category, you can find some well-known iPhone games that have been released over the past decade, such as Threes+, Mini Metro+, Monument Valley+, Fruit Ninja Classic+, Cut the Rope Remastered and Badland+.
This is an interesting move as Apple has focused on exclusive titles so far. Arguably, some Apple Arcade games are sequels of popular App Store games — I’d put Mini Motorways and Rayman Mini in this category for instance.
But Apple is changing its stance and essentially buying a back catalog of App Store games. Some of them are still available on the App Store, while others have become incompatible with modern iOS versions due to framework and hardware updates. 64-bit processors have rendered many games incompatible for instance.
As always, Apple isn’t just putting free games behind a paywall. These are brand new downloads on the App Store. You get the full game without any ad or in-app purchase.
In addition to old school App Store games, Apple is also adding ‘Timeless Classics’ games. It’s a selection of board games and classic puzzle games that are included in your subscription. Games include Backgammon+, Chess Play & Learn+, Good Sudoku+, Tiny Crossword+, etc.
Those games should definitely help when it comes to reducing churn. Some people just like playing chess over and over again. They might start subscribing to play some chess and pay an Apple Arcade subscription just to keep using the same app.
Overall, Apple is dropping 32 games today and Apple Arcade has more than 180 games in its catalog. Apple originally launched the service in September 2019. You can download Apple Arcade games for $4.99 per month and there’s no additional in-app purchases. Games are available on the iPhone, the iPad, the Apple TV and macOS. Up to six family members can play with a single Apple Arcade subscription and you can also access Apple Arcade with an Apple One subscription.
Apple has been betting heavily on subscription services, such as Apple Music, Apple TV+, Apple Fitness+ and Apple News+. While some of those services have been very successful, such as Apple Music, the company is still adding more and more content to other services to prove that you should subscribe over the long haul. And today’s Apple Arcade update should definitely help for its game subscription service.
Image Credits: Apple