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Snap shares its in-house accelerator’s next 10 investments

By Lucas Matney

After generally being the butt of the public market’s jokes since its IPO, Snap is having a killer 2019, with its stock price nearly tripling in value. The successes are perhaps giving the company a moment to pause and think more about generating future value.

Part of that equation is certainly the company’s Yellow accelerator that aims to invest in pre-seed startups that bring mobile users to shared experiences.

We covered Yellow’s inaugural batch back in September, now we’ve got the full rundown on Snap’s second class of bets.

Yellow’s latest accelerator class definitely showcases some similarities to their inaugural group, but you’ll notice more online-to-offline startups aiming to bring users into real-world scenarios and communities like a concert subscription service and workout service reviews. This contrasts a bit to the first class which seemed a bit more focused on camera-based startups that centered around selfies, AR and photos.

From an organizational standpoint, things haven’t shifted too much inside Yellow. The broader company has had a standout 2019, building back a healthy chunk of the market cap value it has lost since debuting publicly. One wonders whether this has enabled the company’s accelerator group to push its investment ambitions beyond Snap’s mobile app focus.

Mike Su, Snap’s director of Yellow, tells me that there haven’t been any top-down directives to shift investment strategies for the accelerator and that the prevalence of offline startups in the class is just more representative of the applicants.

“[The class] continues to be an extension of our values and our thesis,” Su tells me. “Snap has always been about people making connections inside and outside the app.”

Here is Yellow’s summer 2019 class of startups.

Active Spaces

ClassPass might toss you in a random workout and say good luck, but Active Spaces is looking to give you more info when searching for your exercising fix. The New York startup is scouring its way through the NYC reviewing gyms and studios one-at-a-time. It’s less about star ratings than it is about giving you a bird’s eye view of what’s there and what’s missing. It’s all really well-done and gives you a ton of info about what you’re in for, and you can book direct from the app.

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Cash Live

HQ Trivia might be falling on hard times but Cash Live is looking to take the daily mobile quiz show in a new direction by leaning on the laurels of gaming, some good ole fashioned casino titles. The Vancouver startup is planning to bring a live host to scheduled 15-minute poker, blackjack and bingo tournaments.

AFP PHOTO / ANGELA WEISS

Disko

Finding local concerts sucks and it’s a process that hasn’t found its startup solution yet. Disko is building a concert subscription service that helps users discover new events in their city with a flat rate $25 per month subscription service which will let users attend up to four concerts per month. The LA startup is starting off in its hometown but has ambitions to expand elsewhere soon.

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Dose of Society

We’re missing a lot of diversity in the voices and perspectives we see in the media we enjoy. Dose of Society is a London media startup looking to share “real stories from real people.” The group’s videos have had more than 18 million views since launching at the end of 2017.

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Frame

Snap still has vertical video startups firmly in its purview. Frame is a weekly newsmagazine built for mobile that’s trying to rethink how we get news delivered to us. The NY startup is looking beyond push notifications and is also supporting text updates and calendar updates so that its subscribers can make time to absorb its narrative vertical video  journalism.

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Loco Adventures

Pokémon GO brought people into physical spaces with its location-based gaming, but other startups are seeing the potential to even further localize AR experiences. Berlin-based Loco Adventures is building games that guide you through local areas with a chat message narrative style.

Muze

Muze sees the endless wave of comments on the web and wants to make things a bit noisier, the New York team is working on a way to bring audio commentary “to the always-on stream of internet video” and share it across the web.

ROBYN BECK/AFP/Getty Images

Quirktastic, Inc.

The startup has the ambitious goal of building a community for “geeks, gamers and nerds” that’s less toxic to minority groups. The Durham, NC company wants to connect these people with each other and the events they want to check out. Quirktastic says they have 15,000 users since they launched in beta in March.

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SNKRHUD

The sneaker business is a hefty one, but SNKRHUD is betting that it still isn’t as big as it could be. It’s trying to focus on the dormant sneaker heads who are liking shoes on Instagram and searching through online stores but haven’t delved further into communities. The Brooklyn team wants to be the glue between existing platforms.

Photo: Thomas Barwick/Getty Images

Stop, Breathe & Think

There’s a lot in the world to get stressed and anxious about, Stop, Breathe & Think is aiming to build a digital wellness platform to help people feel better. The app lets people check-in with how they’re feeling and then the app is able to recommend short activities like meditation, breathing, yoga, acupressure, guided journaling, and more.

Yellowbrick Data raises $81M Series C for hybrid data warehouse

By Ron Miller

There’s lots of data in the world these days, and there are a number of companies vying to store that data in data warehouses or lakes or whatever they choose to call it. Old-school companies have tended to be on prem, while new ones like Snowflake are strictly in the cloud. Yellowbrick Data wants to play the hybrid angle, and today it got a healthy $81 million Series C to continue its efforts.

The round was led by DFJ Growth with help from Next47, Third Point Ventures, Menlo Ventures, GV (formerly Google Ventures), Threshold Ventures and Samsung. New investors joining the round included IVP and BMW i Ventures. Today’s investment brings the total raised to a brisk $173 million.

Yellowbrick sees a world that many of the public cloud vendors like Microsoft and Google see, one where enterprise companies will be living in a hybrid world where some data and applications will stay on prem and some in the cloud. They believe this situation will be in place for the foreseeable future, so its product plays to that hybrid angle, where your data can be on prem or in the cloud.

The company did not want to discuss valuation in spite of the high amount of raised dollars. Neither did it want to discuss revenue growth rates, other than to say that it was growing at a healthy rate.

Randy Glein, partner at DFJ Growth, did say one of the things that attracted his company to invest in Yellowbrick was its momentum along with the technology, which in his view provides a more modern way to build data warehouses. “Yellowbrick is quickly providing a new generation of ultra-high performance data warehouse capabilities for large enterprises. The technology is a step function improvement on every dimension compared to legacy solutions, helping modern enterprises digest and interpret massive data workloads in a fraction of the time at a fraction of the cost,” he said in a statement.

It’s interesting that a company with just 100 employees would require this kind of money, but as company COO Jason Snodgress told TechCrunch, it costs a lot of money to build out a data warehouse. He’s not wrong. Snowflake, a company that’s building a cloud data warehouse, has raised almost a billion dollars.

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